Targeted advertising based on consumer purchasing data
First Claim
1. A method comprising:
- processing consumer data that represents an individual'"'"'s consumer purchases; and
targeting a television advertisement to the individual based on the consumer data.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques for targeting advertisements based on consumer purchasing data are described. Consumer purchasing data is used to generate a profile associated with a subscriber to a broadcast television system. Consumer profile characteristics may also be associated with an advertisement that is to be targeted. Prior to broadcasting a targeted advertisement, a message is broadcast that notifies a client device of the consumer profile characteristics associated with the upcoming targeted advertisement. If the consumer profile characteristics associated with the targeted advertisement match the subscriber profile associated with the subscriber of the client device, then the client device tunes to an alternate data stream over which the targeted advertisement is broadcast. Otherwise, a default advertisement is received over the originally tuned data stream.
210 Citations
28 Claims
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1. A method comprising:
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processing consumer data that represents an individual'"'"'s consumer purchases; and
targeting a television advertisement to the individual based on the consumer data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a profiling server configured to generate consumer profiles associated with broadcast television system subscribers;
a targeting server configured to maintain consumer profile characteristics in association with targeted advertisements; and
a broadcast transmitter configured to broadcast consumer profile data and targeted advertisements over a network to multiple client devices. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A system comprising:
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a first tuner configured to tune to a first network channel over which broadcast television program content may be received;
a second tuner configured to tune to a second network channel over which broadcasted television subscriber profile data may be received; and
a profile filter configured to direct the first tuner to tune to an alternate network channel over which a targeted advertisement may be received when a consumer profile characteristic associated with the targeted advertisement matches the television subscriber profile data. - View Dependent Claims (21, 22, 23)
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24. One or more computer-readable media comprising computer-readable instructions which, when executed, cause a computer system to:
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associate a consumer profile characteristic with a targeted advertisement;
upon detection of an advertisement avail that is to include a targeted advertisement, generate a message that identifies the consumer profile characteristic that is associated with the targeted advertisement, a duration of the targeted advertisement, and a transport ID that identifies a data stream over which the targeted advertisement is scheduled to be broadcast; and
broadcast the message over a network to one or more client devices. - View Dependent Claims (25)
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26. One or more computer-readable media comprising computer-readable instructions which, when executed, cause a computer system to:
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receive consumer profile data associated with a broadcast television system subscriber;
receive a message comprising a consumer profile characteristic associated with a targeted advertisement scheduled for broadcast;
determine whether the consumer profile data associated with the broadcast television system subscriber matches the consumer profile characteristic associated with the targeted advertisement; and
in an event that the consumer profile data matches the consumer profile characteristic, tune from a first data stream to an alternate data stream over which the targeted advertisement is to be broadcast. - View Dependent Claims (27, 28)
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Specification