Interactive television targeted message system
First Claim
1. A method for providing a targeted message to a user of an interactive television application, comprising:
- using the interactive television application to order a product or service;
storing user information relating to the ordered product or service in user equipment;
creating a message having associated targeting criteria at a first location;
distributing the message along with the targeting criteria from the first location to the user equipment;
comparing the targeting criteria to the stored user information relating to the ordered product or service at the user equipment; and
presenting the message to the user when the targeting is criteria are satisfied.
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Accused Products
Abstract
An interactive television system is provided in which targeted messages may be sent to users. The interactive television system may use an interactive television program guide or other interactive applications to provide interactive television services to users. An e-mail or other messaging application may be used to receive the messages. The messaging application may be separate from the program guide or other interactive television application or may be part of the program guide or other interactive television application. Messages may be targeted based on the television channels to which the user subscribes or based on which settings the user has established in the program guide or other application or based on any other suitable criteria.
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Citations
32 Claims
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1. A method for providing a targeted message to a user of an interactive television application, comprising:
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using the interactive television application to order a product or service;
storing user information relating to the ordered product or service in user equipment;
creating a message having associated targeting criteria at a first location;
distributing the message along with the targeting criteria from the first location to the user equipment;
comparing the targeting criteria to the stored user information relating to the ordered product or service at the user equipment; and
presenting the message to the user when the targeting is criteria are satisfied. - View Dependent Claims (2, 4, 5, 6, 7, 9, 10, 11, 15)
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3. (canceled)
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8. (canceled)
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12-14. -14. (canceled)
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16. (canceled)
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17. A system for providing a targeted message to a user of an interactive television application, comprising:
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a first processor that creates a message having associated targeting criteria and that causes the message to be distributed along with the targeting criteria to the user;
user equipment that stores user information relating to a product or service that is ordered using the interactive television application, that compares the targeting criteria with stored user information relating to the ordered product or service and that causes the message to be presented to the user for which the targeting is criteria are satisfied. - View Dependent Claims (18, 19, 21, 22, 23, 25, 26, 27, 31)
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20. (canceled)
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24. (canceled)
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28-30. -30. (canceled)
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32. (canceled)
Specification