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Interactive television targeted message system

  • US 20050204382A1
  • Filed: 01/25/2005
  • Published: 09/15/2005
  • Est. Priority Date: 11/23/1999
  • Status: Abandoned Application
First Claim
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1. A method for providing a targeted message to a user of an interactive television application, comprising:

  • using the interactive television application to order a product or service;

    storing user information relating to the ordered product or service in user equipment;

    creating a message having associated targeting criteria at a first location;

    distributing the message along with the targeting criteria from the first location to the user equipment;

    comparing the targeting criteria to the stored user information relating to the ordered product or service at the user equipment; and

    presenting the message to the user when the targeting is criteria are satisfied.

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