Commercial vehicle operation using dynamic rebranding
First Claim
1. A method comprising:
- establishing a first brand image for a vehicle;
operating the vehicle with the first brand image for a first operating segment;
establishing a second brand image for the vehicle within 48 hours of completion of the first operating segment, wherein the second brand image is different from the first brand image;
operating the vehicle with the second brand image for a second operating segment;
establishing a third brand image for the vehicle within 48 hours of completion of the second operating segment, wherein the third brand image is different from the second brand image; and
operating the vehicle with the third brand image for a third operating segment.
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Abstract
The disclosure describes a system and method for commercial vehicle operation using reconfigurable brand image technology to support dynamic rebranding. A vehicle may initially carry a first brand image, such as a company name, logo, or the like, associated with a first operator. The brand image is then reconfigured so that the vehicle carries a second brand image, associated with a second operator. Rebranding supports shared use of a vehicle by multiple operators, while permitting individual operators to preserve their brands. A networked system enables rebranding clients to access databases storing scheduling, branding, and accounting information. Rebranding clients access a scheduling database to determine when a particular vehicle is scheduled for operation, and whether an operator or service change will take place. The branding database permits the rebranding client to access archived brand image content. An accounting database tracks costs associated with brand image reconfiguration.
20 Citations
41 Claims
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1. A method comprising:
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establishing a first brand image for a vehicle;
operating the vehicle with the first brand image for a first operating segment;
establishing a second brand image for the vehicle within 48 hours of completion of the first operating segment, wherein the second brand image is different from the first brand image;
operating the vehicle with the second brand image for a second operating segment;
establishing a third brand image for the vehicle within 48 hours of completion of the second operating segment, wherein the third brand image is different from the second brand image; and
operating the vehicle with the third brand image for a third operating segment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A system comprising:
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a scheduling database storing information relating to operators associated with different operation segments of a vehicle;
a content database storing brand image content associated with the operators;
a brand output device that produces brand image media using the brand image content; and
a rebranding client that accesses the scheduling database to identify one of the operators associated with one of the operation segments, accesses the content database to retrieve brand image content associated with the identified operator, and controls the brand output device to generate brand image media bearing the retrieved brand image content for the identified operator. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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- 34. A computer-readable medium comprising instructions to cause a processor to access a scheduling database to identify one of a plurality of operators associated with one of a plurality of operation segments of a vehicle, access a content database to retrieve brand image content associated with the identified operator, and control a brand output device to generate brand image media bearing the retrieved brand image content for the identified operator.
Specification