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Platform for managing the targeted display of advertisements in a computer network

  • US 20050209874A1
  • Filed: 01/14/2005
  • Published: 09/22/2005
  • Est. Priority Date: 03/19/2004
  • Status: Abandoned Application
First Claim
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1. A system for the targeted contextual display of subjects, in particular advertisements, in a distributed computer network such as the Internet which comprises a plurality of sponsor sites each containing subjects to be displayed on host sites and a plurality of host sites each having at least one page arranged to display subjects from sponsor sites, the system comprising a plurality of management platforms each having operating means that include:

  • a sponsor site management unit accessible to sponsors, the sponsor site management unit comprising means for sponsors to administer the targeted display of subjects from sponsor sites, and means for storing keywords, categories and/or parameters that are derived from sponsor sites and that identify contexts for the targeted display of subjects in the host sites;

    a host site management unit accessible to hosts, the host site management unit comprising means for hosts to administer the targeted display of subjects from sponsor sites on pages of their host sites, and means for storing keywords, categories and/or parameters that are derived from host sites and that identify contexts by which the host sites are targeted; and

    means for matching the keywords, categories and/or parameters of the sponsor sites with those of the host sites for the targeted contextual display of subjects from sponsor sites on host sites, characterized in that;

    the system comprises a shared server platform common to the management platforms;

    said operating means of all management platforms are compatible, and said means for matching of the management platforms are interconnected via the shared server platform;

    each management platform is associated with its own sponsor sites and its own host sites who access only that management platform, each management platform constituting an autonomous system for the targeted contextual display of subjects in the distributed computer network; and

    the shared server platform is arranged to enable the targeted contextual display of subjects from sponsor sites on host sites that are associated with different management platforms.

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