Guaranteed pricing for advertising customers
First Claim
1. An internet pricing system, comprising:
- purchasing logic operable to purchase at least one paid inclusion and at least one keyword for a customer website on at least one search engine based on a pricing plan purchased by the customer;
a traffic gauge operable to determine the flow of traffic to the customer website and provide a feedback metric; and
optimization logic operable to receive the feedback metric and instruct the purchasing logic to adjust at least one of said paid inclusions and keywords responsive to the feedback metric, in order to meet a requisite level of traffic according to the pricing plan purchased by the customer.
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Accused Products
Abstract
An internet pricing system is provided. The system typically includes purchasing logic, a traffic gauge, and optimization logic. The purchasing logic purchases paid inclusions and keywords for a customer website on a search engine. The purchase of paid inclusions and keywords is, in some embodiments, based on a flat-fee pricing plan purchased by the customer. The traffic gauge determines the flow of traffic to the customer website and provides a feedback metric. The optimization logic receives the feedback metric, and instructs the purchasing logic to adjust the paid inclusions and the keywords in response to the feedback metric in order to meet a requisite level of traffic according to the flat-fee pricing plan. Other systems and methods are also provided.
29 Citations
23 Claims
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1. An internet pricing system, comprising:
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purchasing logic operable to purchase at least one paid inclusion and at least one keyword for a customer website on at least one search engine based on a pricing plan purchased by the customer;
a traffic gauge operable to determine the flow of traffic to the customer website and provide a feedback metric; and
optimization logic operable to receive the feedback metric and instruct the purchasing logic to adjust at least one of said paid inclusions and keywords responsive to the feedback metric, in order to meet a requisite level of traffic according to the pricing plan purchased by the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing pricing on the internet, the method comprising the steps of:
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purchasing at least one paid inclusion and at least one keyword for a customer website on at least one search engine responsive to a target traffic level associated with a pricing plan purchased by the customer;
monitoring traffic flowing to the customer website;
providing a feedback metric based on the traffic flow; and
adjusting said at least one paid inclusion and said at least one keyword responsive to the feedback metric so as to provide an actual traffic level that is approximately the target traffic level. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium having a program for providing an internet search engine pricing plan for a customer, the program operable to perform the steps of:
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purchasing at least one paid inclusion and at least one keyword for a customer website on at least one search engine responsive to a target traffic level associated with a pricing plan purchased by the customer;
monitoring traffic flowing to the customer website;
providing a feedback metric based on the traffic flow; and
adjusting said at least one paid inclusion and said at least one keyword responsive to the feedback metric so as to provide an actual traffic level which is approximately the target traffic level. - View Dependent Claims (21, 22, 23)
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Specification