System and method for client-side competitive analysis

• US 20050209929A1
• Filed: 03/22/2004
• Published: 09/22/2005
• Est. Priority Date: 03/22/2004
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Leah, Robert C., Ehrich, Nathanael F.
• Application Number:
  US10/806,021
• Publication Number:
  US 20050209929A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system and method for client-side competitive analysis is presented. When a provider server receives a portal'"'"'s contribution request, the provider server includes an embedded program along with provider data in a contribution response, and sends the contribution response to the portal. In turn, the portal includes the provider data and the embedded program in a page of data, along with competitive data from other competitors, and sends the page of data to a client. While at the client, the embedded program extracts and processes the competitive data from the page of data. The embedded program may choose to alter the provider data based upon processing the competitive data, or the embedded program may choose to send the competitive data to the provider server for further analysis. In turn, the provider server may send a response to the embedded program to change the provider server'"'"'s data that is located on the client'"'"'s page of data.

Claims

1. A method comprising:

receiving a contribution request over a computer network, the contribution request corresponding to a client;

including provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client; and

sending the contribution response over the computer network.

2. The method of claim 1 wherein the embedded program is further adapted to analyze the competitive data, the analysis further including:

comparing the competitive data with the provider data; and

changing the provider data in response to the comparing.

3. The method of claim 1 wherein the embedded program is further adapted to send the competitive data over the computer network.

4. The method of claim 3 further comprising:

receiving the competitive data;

comparing the competitive data with the provider data;

determining whether to change the provider data in response to the comparing;

changing the provider data in response to the determination, the changing resulting in changed provider data; and

sending the changed provider data to the client over the computer network.

5. The method of claim 1 wherein the contribution request is sent from a portal, and wherein the portal includes the provider data and the competitive data in the page of data.

6. The method of claim 1 wherein the competitive data is selected from the group consisting of a data value, a domain, a page position, and a display attribute.

7. The method of claim 1 wherein the embedded program is further adapted to extract a provider page position, the provider page position corresponding to the location of the provider data on the page of data.

8. An information handling system comprising:

one or more processors;

a memory accessible by the processors;

one or more nonvolatile storage devices accessible by the processors; and

a competitive analysis tool for analyzing competitive data, the competitive analysis tool comprising software code effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client; and

send the contribution response over the computer network.

9. The information handling system of claim 8 wherein the embedded program is further adapted to analyze the competitive data, wherein the software code is further effective to:

compare the competitive data with the provider data; and

change the provider data in response to the comparing.

10. The information handling system of claim 8 wherein the embedded program is further adapted to send the competitive data over the computer network.

11. The information handling system of claim 10 wherein the software code is further effective to:

receive the competitive data;

compare the competitive data with the provider data;

determine whether to change the provider data in response to the comparing;

change the provider data in response to the determination, the changing resulting in changed provider data; and

send the changed provider data to the client over the computer network.

12. The information handling system of claim 8 wherein the contribution request is sent from a portal, and wherein the portal includes the provider data and the competitive data in the page of data.

13. The information handling system of claim 8 wherein the competitive data is selected from the group consisting of a data value, a domain, a page position, and a display attribute.

14. The information handling system of claim 8 wherein the embedded program is further adapted to extract a provider page position, the provider page position corresponding to the location of the provider data on the page of data.

18. The program product of claim 10 wherein the computer program code is further effective to:

receive the competitive data;

compare the competitive data with the provider data;

determine whether to change the provider data in response to the comparing;

change the provider data in response to the determination, the changing resulting in changed provider data; and

send the changed provider data to the client over the computer network.

15. A program product comprising:

computer operable medium having computer program code, the computer program code being effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client; and

send the contribution response over the computer network.

16. The program product of claim 15 wherein the embedded program is further adapted to analyze the competitive data, wherein the computer program code is further effective to:

compare the competitive data with the provider data; and

change the provider data in response to the comparing.

17. The program product of claim 15 wherein the embedded program is further adapted to send the competitive data over the computer network.

19. The program product of claim 15 wherein the contribution request is sent from a portal, and wherein the portal includes the provider data and the competitive data in the page of data.

20. The program product of claim 15 wherein the competitive data is selected from the group consisting of a data value, a domain, a page position, and a display attribute.

21. The program product of claim 15 wherein the embedded program is further adapted to extract a provider page position, the provider page position corresponding to the location of the provider data on the page of data.

22. A method comprising:

receiving a contribution request over a computer network, the contribution request corresponding to a client;

including provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client, and wherein the embedded program is further adapted to analyze the competitive data, the analysis further including;

comparing the competitive data with the provider data; and

changing the provider data in response to the comparing; and

sending the contribution response over the computer network.

23. An information handling system comprising:

one or more processors;

a memory accessible by the processors;

one or more nonvolatile storage devices accessible by the processors; and

a competitive analysis tool for analyzing competitive data, the competitive analysis tool comprising software code effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client, compare the competitive data with the provider data, and change the provider data in response to the comparing; and

send the contribution response over the computer network.

24. A program product comprising:

computer operable medium having computer program code, the computer program code being effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client compare the competitive data with the provider data, change the provider data in response to the comparing; and

send the contribution response over the computer network.

25. A method comprising:

receiving a contribution request over a computer network, the contribution request corresponding to a client;

including provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client;

sending the contribution response over the computer network;

receiving the competitive data from the embedded program;

comparing the competitive data with the provider data;

determining whether to change the provider data in response to the comparing;

changing the provider data in response to the determination, the changing resulting in changed provider data; and

sending the changed provider data to the client over the computer network.

26. An information handling system comprising:

one or more processors;

a memory accessible by the processors;

one or more nonvolatile storage devices accessible by the processors; and

a competitive analysis tool for analyzing competitive data, the competitive analysis tool comprising software code effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client;

send the contribution response over the computer network;

receive the competitive data from the embedded program;

compare the competitive data with the provider data;

determine whether to change the provider data in response to the comparing;

change the provider data in response to the determination, the changing resulting in changed provider data; and

send the changed provider data to the client over the computer network.

27. A program product comprising:

computer operable medium having computer program code, the computer program code being effective to;

receive a contribution request over a computer network, the contribution request corresponding to a client;

include provider data and an embedded program in a contribution response, wherein the embedded program is adapted to non-intrusively extract competitive data that is included in a page of data at the client;

send the contribution response over the computer network;

receive the competitive data from the embedded program;

compare the competitive data with the provider data;

determine whether to change the provider data in response to the comparing;

change the provider data in response to the determination, the changing resulting in changed provider data; and

send the changed provider data to the client over the computer network.