Targeted marketing overlays for digital video recorders

• US 20050210524A1
• Filed: 03/18/2004
• Published: 09/22/2005
• Est. Priority Date: 03/18/2004
• Status: Active Grant

• Current Assignee: Kyndryl Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: Dolph, Blaine H.
• Granted Patent: US 9,438,952 B2
• Time in Patent Office: Days
• US Class Current: 725/105
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17354 in an intermediate station common to a plurality of user terminals

Abstract

A method for storing a television program in a Digital Video Recorder (DVR) and modifying the marketing in the television program to the user'"'"'s location. The software embodiment of the present invention is a Rules Engine located in the DVR. The DVR records the television programming and the Rules Engine sends a program ID and a user ID to the service provider. A service provider program (SPP) receives the program ID and user ID and determines the user'"'"'s location from the user ID. The SPP acquires local marketing content specific to the user'"'"'s location based on the user ID and the marketing ID. The SPP sends the local marketing content back to the Rules Engine. The Rules Engine then modifies the marketing in the recorded television programming with the local marketing content and displays the television programming upon user request.

Claims

1. A method for modifying a marketing stored within a memory of a Digital Video Recorder (DVR) comprising:

receiving a television program from a service provider;

wherein the television program contains an original marketing;

storing the television program in the memory;

sending a user ID and a program ID to the service provider;

determining whether a local marketing content has been received;

responsive to the determination that the local marketing content has been received, creating a modified marketing by modifying the original marketing with the local marketing content; and

displaying the television program with the modified marketing upon a user request.

2. The method of claim 1 further comprising:

determining whether a message indicating that no local marketing content exists for the television program has been received; and

responsive to the determination that the message indicating that no local marketing content exists for the television program has been received, displaying the television program with the original marketing upon the user request.

3. The method of claim 2 further comprising:

responsive to the determination that the local marketing content has been received, determining whether the local marketing content is add-on marketing; and

responsive to the determination that the local marketing content is add-on marketing, creating the modified marketing by adding the add-on marketing into the television program without modifying the substance of original marketing.

4. The method of claim 3 further comprising:

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is replacement marketing; and

responsive to the determination that the local marketing content is replacement marketing, creating the modified marketing by replacing the original marketing with the replacement marketing.

5. The method of claim 4 further comprising:

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is overlay marketing; and

responsive to the determination that the local marketing content is overlay marketing, creating the modified marketing by placing the overlay marketing over the original marketing.

6. A method for modifying a marketing stored within a memory of a Digital Video Recorder (DVR) comprising:

receiving a user ID and a program ID;

determining the location of a user based on the user ID;

determining whether a local marketing content exists for a television program based on the program ID; and

responsive to the determination that the local marketing content does exist, sending the local marketing content to the DVR.

7. The method of claim 6 further comprising:

responsive to the determination that the local marketing content does not exist, sending a message to the DVR indicating that there is not any local marketing content.

8. The method of claim 7 wherein the location of the user is determined by cross-referencing the user ID with information stored in a user profile.

9. The method of claim 8 wherein the local marketing content is add-on marketing.

10. The method of claim 8 wherein the local marketing content is replacement marketing.

11. The method of claim 8 wherein the local marketing content is overlay marketing.

12. An apparatus for modifying a marketing stored within a memory of a Digital Video Recorder (DVR) comprising:

a storage medium;

wherein the storage medium comprises instructions for a processor to perform steps comprising;

receiving a television program from a service provider;

wherein the television program contains an original marketing;

storing the television program in the memory;

sending a user ID and a program ID to the service provider;

determining whether a local marketing content has been received;

responsive to the determination that the local marketing content has been received, creating a modified marketing by modifying the original marketing with the local marketing content; and

displaying the television program with the modified marketing upon a user request.

13. The apparatus of claim 12 further comprising:

determining whether a message indicating that no local marketing content exists for the television program has been received; and

responsive to the determination that the message indicating that no local marketing content exists for the television program has been received, displaying the television program with the original marketing upon the user request.

14. The apparatus of claim 12 further comprising:

responsive to the determination that the local marketing content has been received, determining whether the local marketing content is add-on marketing; and

responsive to the determination that the local marketing content is add-on marketing, creating the modified marketing by adding the add-on marketing into the television program without modifying the substance of original marketing.

15. The apparatus of claim 12 further comprising:

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is replacement marketing; and

responsive to the determination that the local marketing content is replacement marketing, creating the modified marketing by replacing the original marketing with the replacement marketing.

16. The apparatus of claim 12 further comprising:

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is overlay marketing; and

responsive to the determination that the local marketing content is overlay marketing, creating the modified marketing by placing the overlay marketing over the original marketing.

17. An apparatus for modifying a marketing stored within a memory of a Digital Video Recorder (DVR) comprising:

a storage medium;

wherein the storage medium comprises instructions for a processor to perform steps comprising;

receiving a user ID and a program ID;

determining the location of a user based on the user ID;

determining whether a local marketing content exists for a television program based on the program ID; and

responsive to the determination that the local marketing content does exist,

sending the local marketing content to the DVR.

18. The apparatus of claim 17 further comprising:

responsive to the determination that the local marketing content does not exist, sending a message to the DVR indicating that there is not any local marketing content.

19. The apparatus of claim 17 wherein the location of the user is determined by cross-referencing the user ID with information stored in a user profile.

20. The apparatus of claim 17 wherein the local marketing content is add-on marketing.

21. The apparatus of claim 17 wherein the local marketing content is replacement marketing.

22. The apparatus of claim 17 wherein the local marketing content is overlay marketing.

24. The apparatus of claim 17 wherein the local marketing content is add-on marketing.

25. The apparatus of claim 17 wherein the local marketing content is replacement marketing.

26. The apparatus of claim 17 wherein the local marketing content is overlay marketing.

23. An apparatus for modifying a marketing stored within a memory of a Digital Video Recorder (DVR) comprising:

receiving a television program from a service provider;

wherein the television program contains an original marketing;

storing the television program in the memory;

sending a user ID and a program ID to the service provider;

receiving the user ID and the program ID;

determining the location of a user based on the user ID;

determining whether a local marketing content exists for the television program based on the program ID;

responsive to the determination that the local marketing content does exist, sending the local marketing content to the DVR;

determining whether the local marketing content has been received;

responsive to the determination that the local marketing content has been received, creating a modified marketing by modifying the original marketing with the local marketing content;

displaying the television program with the modified marketing upon a user request;

determining whether a message indicating that no local marketing content exists for the television program has been received;

responsive to the determination that the message indicating that no local marketing content exists for the television program has been received, displaying the television program with the original marketing upon the user request;

responsive to the determination that the local marketing content has been received, determining whether the local marketing content is add-on marketing;

responsive to the determination that the local marketing content is add-on marketing, creating the modified marketing by adding the add-on marketing into the television program without modifying the substance of original marketing;

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is replacement marketing;

responsive to the determination that the local marketing content is replacement marketing, creating the modified marketing by replacing the original marketing with the replacement marketing;

responsive to the determination that a local marketing content has been received, determining whether the local marketing content is overlay marketing;

responsive to the determination that the local marketing content is overlay marketing, creating the modified marketing by placing the overlay marketing over the original marketing;

responsive to the determination that the local marketing content does not exist, sending a message to the DVR indicating that there is not any local marketing content; and

wherein the location of the user is determined by cross-referencing the user ID with information stored in a user profile.