Synchronizing broadcast content with corresponding network content
First Claim
1. A method of synchronizing broadcast content with dynamic network content at a network address, the method comprising:
- extracting an identifier embedded in broadcast content;
using the identifier to identify corresponding network content; and
posting the corresponding network content on a network device located at the network address, the network device being responsive to requests sent to the network address to provide the network content over a network;
wherein the broadcast content is synchronized with the corresponding network content.
3 Assignments
0 Petitions
Accused Products
Abstract
This disclosure describes methods and systems for synchronizing broadcast and network content, such as web content. It also describes related technology for facilitating linking from broadcast content to related information and e-commerce on a network. One method detailed in this disclosure synchronizes broadcast content with dynamic network content at a network address. This method embeds an identifier in a broadcast, extracts the identifier embedded in broadcast content, and uses the identifier to identify corresponding network content. The method then posts the corresponding network content on a network device located at the network address (e.g., a web page at the URL of the broadcaster). The network device (e.g., web server) is responsive to requests sent to the network address to provide the network content over a network. Using this method, the broadcast content is synchronized with the corresponding network content. This approach enables the content at the broadcaster'"'"'s fixed web site URL to change dynamically with the broadcast. This approach is transparent to the user, who simply visits the same URL to get more information about current programming or purchase a product currently advertised in current programming.
224 Citations
29 Claims
-
1. A method of synchronizing broadcast content with dynamic network content at a network address, the method comprising:
-
extracting an identifier embedded in broadcast content;
using the identifier to identify corresponding network content; and
posting the corresponding network content on a network device located at the network address, the network device being responsive to requests sent to the network address to provide the network content over a network;
wherein the broadcast content is synchronized with the corresponding network content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A system for synchronizing web content accessed at a URL with broadcast content, the system comprising:
-
a database associating web content identifiers with corresponding web content relating to items that are subjects of broadcast programming;
an embedder for embedding the web content identifiers into broadcast programs, the embedder using the items that are subjects of the broadcast programming to select web content identifiers for embedding into the broadcast programming;
wherein the web content identifiers are extractable at a web site control to ensure that the corresponding web content is posted and accessible via the URL when corresponding broadcast programming is broadcast. - View Dependent Claims (25, 26, 27, 28, 29)
-
Specification