System and method for providing on-line user-assisted Web-based advertising
First Claim
Patent Images
1. A system for providing on-line advertising, comprising:
- an advertising generation engine to present an interface guiding on-line advertising creation, comprising;
an advertisement interface to create an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and
an advertising creative interface to generate an advertising creative in association with the advertisement and including a hyperlink reference to the advertisement; and
an advertising engine to host the advertisement on-line as a Web page and to place the advertising creative on one or more targeted Web pages.
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Abstract
A system and method for providing on-line advertising is presented. An interface guiding on-line advertising creation is presented. An advertisement is created from at least one of user inputs and stored data and includes information describing at least one item. An advertising creative is generated in association with the advertisement and includes a hyperlink reference to the advertisement. The advertisement is hosted on-line as a Web page and the advertising creative is placed on one or more targeted Web pages.
223 Citations
28 Claims
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1. A system for providing on-line advertising, comprising:
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an advertising generation engine to present an interface guiding on-line advertising creation, comprising;
an advertisement interface to create an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and
an advertising creative interface to generate an advertising creative in association with the advertisement and including a hyperlink reference to the advertisement; and
an advertising engine to host the advertisement on-line as a Web page and to place the advertising creative on one or more targeted Web pages. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for providing on-line advertising, comprising:
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presenting an interface guiding on-line advertising creation, comprising;
creating an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and
generating an advertising creative in association with the advertisement and including a hyperlink reference to the advertisement; and
hosting the advertisement on-line as a Web page and placing the advertising creative on one or more targeted Web pages. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. An apparatus for providing on-line advertising, comprising:
means for presenting an interface guiding on-line advertising creation, comprising;
means for creating an advertisement from at least one of user inputs and stored data and comprising information describing at least one item; and
means for generating an advertising creative in association with the advertisement and means for including a hyperlink reference to the advertisement; and
means for hosting the advertisement on-line as a Web page and means for placing the advertising creative on one or more targeted Web pages.
Specification