Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
First Claim
1. A method, comprising:
- assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and
monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number.
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Accused Products
Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
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Citations
20 Claims
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1. A method, comprising:
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assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and
monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method, comprising:
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a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and
the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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means for a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and
means for the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
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16. A machine-readable medium having stored thereon a set of instructions which, when executed, perform a method comprising:
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a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and
the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer.
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17. A method, comprising:
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determining a telephone number of an advertiser from a phone call, the phone call placed through dialing a telephone number of an advertisement, the advertisement provided to a mobile device on behalf of the advertiser; and
completing the phone call to the telephone number of the advertiser via a telephonic connection. - View Dependent Claims (18, 19, 20)
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Specification