Methods and apparatuses for offline selection of pay-per-call advertisers
First Claim
Patent Images
1. A method, comprising:
- determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement;
determining a telephone number of a first advertiser; and
connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
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Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
175 Citations
20 Claims
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1. A method, comprising:
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determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement;
determining a telephone number of a first advertiser; and
connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A machine-readable medium having stored thereon a set of instructions which when executed perform a method, comprising:
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determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement;
determining a telephone number of a first advertiser; and
connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
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20. A system, comprising:
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means for determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement;
means for determining a telephone number of a first advertiser; and
means for connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
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Specification