System for organizing advertisements on a web page and related method
First Claim
1. A system comprising:
- a search engine server having a first computer-readable medium containing information for a search provider'"'"'s web page;
an advertiser server coupled to the search engine server and having a second computer-readable medium containing information for an advertiser'"'"'s web page; and
a user computer coupled to the search engine server and the advertiser'"'"'s server, the user computer having a monitor that is configured to display web pages;
wherein the search provider'"'"'s web page, when displayed on the monitor, includes ads with each ad including a link to an advertiser'"'"'s web page, where an advertiser is an entity whose ad is displayed on the search provider'"'"'s web page, and a position of each ad on the search provider'"'"'s web page is dependent upon whether the search provider is due payment from the advertiser.
2 Assignments
0 Petitions
Accused Products
Abstract
A system including a search engine, an advertiser server, and a user computer. The search engine server has a first computer-readable medium containing information for a search provider'"'"'s web page. The advertiser server is coupled to the search engine server and has a second computer-readable medium containing information for an advertiser'"'"'s web page. The user computer is coupled to the search engine and the advertiser'"'"'s server, and the user computer having a monitor that is configured to display web pages. The search provider'"'"'s web page, when displayed on the monitor, includes ads with each ad including a link to an advertiser'"'"'s web page. An advertiser is an entity whose ad is displayed on the search provider'"'"'s web page. A position of each ad on the search provider'"'"'s web page is dependent upon whether the search provider is due payment from the advertiser.
99 Citations
21 Claims
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1. A system comprising:
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a search engine server having a first computer-readable medium containing information for a search provider'"'"'s web page;
an advertiser server coupled to the search engine server and having a second computer-readable medium containing information for an advertiser'"'"'s web page; and
a user computer coupled to the search engine server and the advertiser'"'"'s server, the user computer having a monitor that is configured to display web pages;
wherein the search provider'"'"'s web page, when displayed on the monitor, includes ads with each ad including a link to an advertiser'"'"'s web page, where an advertiser is an entity whose ad is displayed on the search provider'"'"'s web page, and a position of each ad on the search provider'"'"'s web page is dependent upon whether the search provider is due payment from the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A first computer-readable medium included in a search engine server, wherein the first computer-readable medium contains a program configured to interact with a database stored in a second computer-readable medium also included in the search engine server, wherein the search engine server is configured to couple to an advertiser server having a third computer-readable medium containing information for an advertiser'"'"'s web page, and wherein the search engine server is configured to couple to a user computer having a monitor that is configured to display a web page, the program comprising information used to generate a search provider'"'"'s web page, wherein:
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the search provider'"'"'s web page is displayed on the monitor and includes ads that are stored in the database, with each ad including a link to an advertiser'"'"'s web page, where an advertiser is an entity whose ad is displayed on the search provider'"'"'s web page, and a sponsor is an advertiser that has a financial agreement with the search provider regarding the inclusion of the sponsor'"'"'s ad on the search provider'"'"'s web page;
the search provider is due a fee from the sponsor every time a user selects a link included in the sponsor'"'"'s ad displayed on the search provider'"'"'s web page;
the sponsor'"'"'s ad has associated with it a cap amount that is the maximum amount of money that a sponsor can be billed by the search provider for the sponsor'"'"'s ad within a billing cycle; and
a location where the sponsor'"'"'s ad is displayed on the search provider'"'"'s web page is influenced by a difference between the cap amount and a total accrued debt owed by the sponsor to the search provider for the sponsor'"'"'s ad. - View Dependent Claims (10, 11, 12)
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13. A method for organizing ads on a search provider'"'"'s web page, wherein information related to the search provider'"'"'s web page is stored in a first computer-readable medium included in a search engine server, wherein the information related to the search provider'"'"'s web page is configured to interact with advertiser information in an advertiser database stored in a second computer-readable medium that also is included in the search engine server, wherein an advertiser is an entity having an ad that is displayed on the search provider'"'"'s web page, wherein the search engine server is configured to couple to an advertiser server having a third computer-readable medium containing information for an advertiser'"'"'s web page, wherein the search engine server is configured to couple to a user computer having a monitor that is configured to display a web page, and wherein each sponsor'"'"'s ad has associated with it a cap amount that is the maximum amount of money that a sponsor can be billed by the search provider for the sponsor'"'"'s ad within a billing cycle, the method comprising:
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performing a category search using the search engine server for ads included in the advertiser database;
creating a list of sponsors'"'"' ads based on results of the category search; and
positioning the sponsors'"'"' ads on the search provider'"'"'s web page based on a difference between the cap amount and a total accrued debt owed by the sponsor to the search provider for the sponsor'"'"'s ad. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21)
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Specification