Targeted advertising in conjunction with on-demand media content
First Claim
Patent Images
1. A method comprising:
- receiving a user request to render an on-demand media content;
identifying an advertisement associated with the on-demand media content; and
rendering the advertisement in conjunction with rendering the on-demand media content.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques for targeting advertisements to consumers of on-demand media content are described. When a television viewer chooses to record a broadcast program, an advertisement associated with the program is downloaded from a server. When the user chooses to watch the recorded program, the advertisement is rendered in conjunction with the recorded program.
121 Citations
27 Claims
-
1. A method comprising:
-
receiving a user request to render an on-demand media content;
identifying an advertisement associated with the on-demand media content; and
rendering the advertisement in conjunction with rendering the on-demand media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. A system comprising:
-
means for recording a broadcast television program;
means for transmitting data identifying the broadcast television program to a server system;
means for receiving an advertisement associated with the broadcast television program; and
means for rendering the advertisement in conjunction with the broadcast television program that is recorded. - View Dependent Claims (17, 18)
-
-
19. A system comprising:
-
a processor;
a memory; and
an ad targeting application stored in the memory and executed on the processor, the ad targeting application configured to;
receive data identifying a broadcast television program scheduled to be recorded on a recording device;
identify an advertisement to be targeted to viewers of the broadcast television program; and
cause the advertisement to be transmitted to the recording device. - View Dependent Claims (20, 21)
-
-
22. One or more computer-readable media comprising computer-readable instructions which, when executed, cause a computer system to:
-
receive a user request to record a broadcast television program;
transmit data identifying the broadcast television program to a server system; and
receive an advertisement associated with the broadcast television program. - View Dependent Claims (23, 24, 25)
-
-
26. One or more computer-readable media comprising computer-readable instructions which, when executed, cause a computer system to:
-
receive from a client device, data identifying a broadcast television program that is scheduled to be recorded;
identify an advertisement to be targeted to viewers of the broadcast television program; and
cause the advertisement to be transmitted to the client device. - View Dependent Claims (27)
-
Specification