Distribution of location specific advertising information via wireless communication network
First Claim
1. A method for distributing location-relevant advertising information over a wireless communications network to a system user comprising:
- obtaining advertising information from advertisers, said advertising information including advertising content and GPS coordinates;
storing said advertising information in a database;
transmitting said advertising information to a receiver over a wireless communications network, said receiver having an electronic display;
continually obtaining GPS coordinates of said at least one receiver;
comparing said receiver GPS coordinates with GPS coordinates contained in advertising information and determining proximity between said receiver GPS coordinates and advertising GPS coordinates; and
displaying advertising content for advertising information on said receiver electronic display based on proximity.
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Accused Products
Abstract
A system for displaying commercial advertising to a mobile unit via a wireless data communication with a global computer network, such as the Internet, based on GPS position data is disclosed. The system distributes location-relevant advertising content over a data network to a client based on a GPS position. A mobile electronic GPS enabled device communicates over a wireless link with a remote computer server and communicates GPS location information to the server. Upon receipt of the user'"'"'s GPS location data, the server can then select to return to the user location specific commercial advertising information, thereby relieving the client of the task of filtering for relevant information. The commercial advertising information may include advertising of local interest, discount coupons accepted by businesses in the local vicinity of the user, and addresses and/or maps to local points of interest. The information may be received by vehicle mounted and/or hand-held electronic device. According to another aspect of the present invention, the system is useful in a search mode wherein information is relayed to the user based on “keywords” input by the user and GPS location information.
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Citations
6 Claims
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1. A method for distributing location-relevant advertising information over a wireless communications network to a system user comprising:
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obtaining advertising information from advertisers, said advertising information including advertising content and GPS coordinates;
storing said advertising information in a database;
transmitting said advertising information to a receiver over a wireless communications network, said receiver having an electronic display;
continually obtaining GPS coordinates of said at least one receiver;
comparing said receiver GPS coordinates with GPS coordinates contained in advertising information and determining proximity between said receiver GPS coordinates and advertising GPS coordinates; and
displaying advertising content for advertising information on said receiver electronic display based on proximity. - View Dependent Claims (2, 3)
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4. A method for distributing location-relevant advertising information over a wireless communications network to a system user comprising:
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obtaining advertising information from advertisers, said advertising information including advertising content and GPS coordinates;
storing said advertising information in a database;
charging said advertisers a recurring fee for storing and transmitting said advertising information;
transmitting said advertising information to a receiver over a wireless communications network, said receiver having an electronic display;
continually obtaining GPS coordinates of said at least one receiver;
comparing said receiver GPS coordinates with GPS coordinates contained in advertising information and determining proximity between said receiver GPS coordinates and advertising GPS coordinates;
displaying advertising content for advertising information on said receiver electronic display based on proximity; and
charging a receiver user a subscription fee for receiving said advertising information. - View Dependent Claims (5, 6)
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Specification