Selectively delivering advertisements based at least in part on trademark issues

• US 20050222900A1
• Filed: 03/30/2004
• Published: 10/06/2005
• Est. Priority Date: 03/30/2004
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hagan, Rose, Kamangar, Salar Arta, Fuloria, Prashant
• Application Number:
  US10/812,394
• Publication Number:
  US 20050222900A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for selectively delivering legal information communications for documents (e.g., advertisements). An input is received, wherein the input is a document delivery-triggering event operative to cause a document to be delivered to a user. A location associated with the input is identified. Based at least in part on the location, it is determined whether to provide a legal information communication. A document is delivered based at least in part on the input, wherein the document is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction.

Claims

1. A method for selectively delivering legal information communications for documents, comprising the steps of:

receiving an input, wherein the input is a document-triggering event operative to cause a document to be delivered to a user;

identifying a location of the user associated with the input;

determining whether to utilize a legal information communication based at least in part on the location; and

delivering at least one document based at least in part on the input, wherein the at least one document is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction.

2. The method of claim 1, wherein the legal information communication comprises a disclaimer.

3. The method of claim 1, wherein the input is a search query from a user.

4. The method of claim 1, wherein the input comprises a concept associated with at least one targeted advertisement, and further comprising the steps of:

associating a concept with the at least one targeted advertisement; and

selecting the at least one targeted advertisement for delivery to a user in response to the input, wherein the concept is associated with the input.

5. The method of claim 1, wherein the input comprises a request for an advertisement associated with one or more concepts, and wherein the advertisement is a targeted advertisement associated with the one or more concepts.

6. The method of claim 1, wherein the legal information communication comprises an acknowledgment request.

7. The method of claim 6, further comprising the action of receiving response to the acknowledgment.

8. The method of claim 7, wherein the response is received prior to displaying the document to the user.

9. The method of claim 1, wherein the receiving, identifying, determining, and delivering steps are performed automatically.

10. The method of claim 1, wherein the legal information communication indicates that the at least one targeted advertisement might not be sponsored by any trademark holder.

11. The method of claim 1, wherein the targeted advertisement is positioned for display based at least in part on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount.

12. The method of claim 1, further comprising the action of:

approving the advertisement for display for offensive material and for relevancy to the concept with which the advertisement has been associated.

13. The method of claim 1, further comprising the action of:

approving the advertisement for trademark usage.

14. The method of claim 1, wherein the determining action comprises identifying the Internet protocol address of the source.

15. The method of claim 1, wherein the determining action comprises identifying the country where the source is located.

16. The method of claim 1, wherein the targeted advertisement is displayed on one or more of a content page and a search result page.

17. The method of claim 15, wherein the content page comprises one or more of a web page, email and print media.

18. The method of claim 1, wherein the advertisement comprises one or more of an image, animation, pop-up ability, sound, voice and music.

19. The method of claim 1, wherein determining whether to provide a legal information communication is further based at least in part on whether the targeted advertisement is a comparative ad.

20. The method of claim 1, wherein the document is an advertisement.

21. The method of claim 1, wherein the document is a targeted advertisement of an advertiser, wherein the targeted advertisement was associated with a concept by the advertiser, and wherein the targeted advertisement is selected to be delivered based at least in part on its association with the concept.

22. The method of claim 20, wherein the concept is at least one of one or more subject matters, one or more locations in semantic space, and one or more key words.

24. The system of claim 22, wherein the document comprises a targeted advertisement.

25. The system of claim 22, wherein the document comprises a targeted advertisement, and the targeted advertisement is displayed on one or more of a content page and a search result page.

27. The system of claim 22, wherein the input comprises a search query by a user.

28. The system of claim 22, wherein the document comprises an advertisement, and the advertisement comprises one or more of an image, animation, pop-up ability, sound, voice, and music.

30. The method of claim 28, wherein the document is displayed on one or more of a content page and a search result page.

32. The method of claim 28, wherein the concept comprises at least one or more keywords entered as a search request.

33. The method of claim 28, wherein the document comprises one or more of an image, animation, pop-up ability, sound, voice, and music.

34. The method of claim 28, wherein the document comprises a targeted advertisement.

36. The system of claim 34, wherein the document is displayed on one or more of a content page and a search result page.

38. The system of claim 34, wherein the request comprises a search query by a user.

39. The system of claim 34, wherein the document comprises one or more of an image, animation, pop-up ability, sound, voice, and music.

40. The system of claim 34, wherein the document comprises a targeted advertisement.

42. The method of claim 40, wherein the request comprises a search query from a user.

44. The method of claim 40, wherein the content page comprises one or more of a web page, email, and print media.

45. The method of claim 40, further comprising the action of denying the request responsive to a determination that the concept is identified with a trademark.

46. The method of claim 40, further comprising the action of determining whether the location is in a legal information communication jurisdiction responsive to a determination that the concept is identified with a trademark.

47. The method of claim 45, further comprising the action of delivering the document with a legal information communication responsive to a determination that the location is in a legal information communication jurisdiction.

48. The method of claim 45, further comprising the action of delivering the document responsive to a determination that the concept is not in a legal information communication jurisdiction.

49. The method of claim 40, further comprising the actions of:

responsive to a determination that the concept is not identified with a trademark;

identifying the location of a user;

determining whether to provide a legal information communication based at least in part on the location; and

delivering at least one document to the user based at least in part on the input, wherein the at least one document is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction.

50. The method of claim 40, wherein the document comprises one or more of an image, animation, pop-up ability, sound, voice, and music.

51. The method of claim 40, wherein the document is a targeted advertisement.

53. The system of claim 51, wherein the document is a targeted advertisement.

54. The system of claim 51, wherein the request comprises a search query from a user.

55. The system of claim 51, wherein the documents is displayed on one or more of a content page and a search result page.

56. The system of claim 54, wherein the content page comprises one or more of a web page, email, and print media.

57. The system of claim 51, wherein the request is operative to cause content to be delivered to a location, and wherein the server is further configured to identify the location, determine whether to provide a legal information communication based at least in part on the location;

and deliver at least one document based at least in part on the input, wherein the at least one targeted advertisement is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction, responsive to a determination that the concept is not identified with a trademark.

23. A system for selectively providing legal information communications in documents, comprising:

a server that receives input and delivers documents based at least in part on the input to a location, wherein the server utilizes a trademark legal information communication if the location is in a legal information communication jurisdiction;

an identification module that identifies the location; and

a processor that determines whether the location is in a legal information communication jurisdiction.

26. The system of claim 23, wherein the content page comprises one or more of a web page, email, and print media.

29. A method for selectively providing documents, comprising:

receiving a request for a document associated with a concept, the document to be provided to a user;

identifying a location associated with the request;

determining whether the concept is identified with any trademark recognized by the jurisdiction of the location; and

responsive to a determination that the concept is not identified with any trademark recognized by the jurisdiction of the location, providing a document associated with the concept.

31. The method of claim 29, wherein the content page comprises one or more of a web page, email, and print media.

35. A system for selectively providing documents, comprising:

a server that receives a request for a document associated with a concept, the document to be provided to a user;

an identification module that identifies a location associated with the request;

a processor that determines whether the concept is identified with any trademark recognized by the jurisdiction of the location; and

an output device that provides a document associated with the concept if the concept is not identified with any trademark recognized by the jurisdiction of the location.

37. The system of claim 35, wherein the content page comprises one or more of a web page, email, and print media.

41. A method for selectively delivering documents, comprising:

receiving a request for a document associated with a concept;

determining whether the concept is identified with a trademark; and

determining whether to deliver the document based at least in part on whether the concept is identified with a trademark.

43. The method of claim 41, wherein the document is displayed on one or more of a content page and a search result page.

52. A system for selectively approving documents for association with a concept, comprising:

a server that receives a request to associate a document with a concept; and

a processor that determines whether the concept is identified with a trademark, wherein the processor is further configured to deny the request responsive to a determination that the concept is identified with a trademark.

58. A method for providing targeted advertisements, comprising the steps of:

storing a list of trademarks and trademark owners in a database;

receiving from an advertiser a request to associate an advertisement with a concept;

processing the database to determine whether the concept is identified with a trademark not owned by the advertiser;

responsive to a determination that the concept is identified with a trademark not owned by the advertiser, denying the request; and

responsive to a determination that the concept is not identified with a trademark not owned by the advertiser, associating the advertisement with the concept.

59. The method of claim 58, wherein the list comprises a list of registered trademarks in at least one jurisdiction.

60. The method of claim 58, further comprising the action of indicating that the advertisement is a comparative advertisement responsive to a determination that the concept is a trademark not owned by the advertiser.

61. The method of claim 58, further comprising the actions of:

receiving a request for an advertisement associated with the concept; and

delivering the advertisement.

62. A method of receiving documents, comprising:

transmitting input from a location;

receiving a response comprising one or more documents, wherein the one or more documents are selected based at least in part on the input; and

receiving a legal information communication if the location is determined to be in a legal information communication jurisdiction.

63. A system for receiving legal information communications for documents, comprising:

an output device that transmits input from a location; and

an input device that receives a document in response to the input, wherein the document is selected based at least in part on the input, and for receiving a legal information communication if the location is determined to be in a legal information communication jurisdiction.

64. A method of selectively delivering documents responsive to received information comprising:

receiving a request related to a concept from a requesting system;

identifying one or more documents for possible delivery in response to the request based no the concept; and

determining whether to deliver the one or more documents based at least in part on one or more trademark factors and an acceptance level for trademark usage associated with the requesting system.

65. The method of claim 64 wherein the acceptance level indicates the requesting system'"'"'s willingness to accept documents associated with trademark-related concepts.

66. The method of claim 64 wherein the documents comprise advertisements.

67. The method of claim 64 further comprising the action of determining whether to include a legal information communication with the document based in part on the acceptance level for trademark usage.

68. The method of claim 64 wherein the determining action is based in part on the location of the requesting system.

69. The method of claim 64 wherein the determining action is based in part on the location of a user to whom the requesting system delivers the document.

70. The method of claim 64 wherein determining action is based in part on a location factor.

71. The method of claim 70 wherein the determining action is based at least in part on a trademark usage level set for the location.

72. The method of claim 71 wherein the determining action uses the more restrictive trademark usage level between the location-based level and the receiving system'"'"'s acceptance level.

73. A system comprising:

receiving means for receiving a request related to a concept from a requesting system;

identification means for identifying one or more documents for possible delivery in response to the request based no the concept; and

determination means for determining whether to deliver the one or more documents based at least in part on one or more trademark factors and an acceptance level for trademark usage associated with the requesting system.

74. The system of claim 73 wherein the acceptance level indicates the requesting system'"'"'s willingness to accept documents associated with trademark-related concepts.

75. The system of claim 73 wherein the documents comprise advertisements.

76. The system of claim 73 wherein the determination means determines whether to include a legal information communication with the document based in part on the acceptance level for trademark usage.

77. The system of claim 73 wherein the determination means determines whether to deliver the one or more documents based in part on the location of the requesting system.

78. The system of claim 73 wherein the determination means determines whether to deliver the one or more documents based in part on the location of a user to whom the requesting system delivers the document.

79. The system of claim 73 wherein the determination means determines whether to deliver the one or more documents based in part on a location factor.

80. The system of claim 79 wherein the determination means determines whether to deliver the one or more documents based at least in part on a trademark usage level set for the location.

81. The system of claim 80 wherein the determination means determines whether to deliver the one or more documents based the determining action using the more restrictive trademark usage level between the location-based level and the receiving system'"'"'s acceptance level.

82. A method of selectively delivering advertisements responsive to received information comprising:

receiving a request related to a concept from a requesting system;

identifying one or more documents for possible delivery in response to the request based no the concept; and

determining whether to deliver the one or more documents depending on whether a trademark usage rating associated with the one or more documents complies with a trademark acceptance level associated with the receiving system.