Rendering content-targeted ads with e-mail
First Claim
1. A method for facilitating the serving of advertisements with e-mail content, the method comprising:
- a) accepting a request for a document including e-mail content;
b) generating a request identifier;
c) serving the requested document in association with the request identifier; and
d) obtaining at least one ad relevant to the e-mail content.
1 Assignment
0 Petitions
Accused Products
Abstract
An asynchronous and opportunistically available scheme under which a user'"'"'s e-mail (or a document including e-mail content) is rendered immediately, and later updated with appropriate advertisements if and when they became available, is described. This scheme ensures that the availability of advertisements will not adversely affect the rendering of the e-mail content. For example, a Web-based e-mail server may facilitate the serving of advertisements with e-mail by (a) accepting a request for a document including e-mail, (b) generating a request identifier, (c) serving the requested document in association with the request identifier, and (d) obtaining at least one ad relevant to content of the e-mail. The Web-based e-mail server may further (e) store the obtained ad(s), (f) accept an ad request, (g) read the stored ad(s) using information from the ad request, and (h) serve the ad(s).
271 Citations
92 Claims
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1. A method for facilitating the serving of advertisements with e-mail content, the method comprising:
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a) accepting a request for a document including e-mail content;
b) generating a request identifier;
c) serving the requested document in association with the request identifier; and
d) obtaining at least one ad relevant to the e-mail content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for rendering ads in association with e-mail content, the method comprising:
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a) requesting a document including e-mail content;
b) accepting the document;
c) rendering the document;
d) requesting at least one ad relevant to the e-mail content of the document;
e) receiving the at least one ad; and
f) rendering the at least one ad in association with the rendered document, wherein the at least one ad are rendered after the e-mail content of the document has already been rendered. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A method for facilitating the serving of advertisements with e-mail content, the method comprising:
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a) accepting a request for a document including e-mail content;
b) generating a request identifier;
c) serving the requested document in association with the request identifier; and
d) obtaining at least one additional content item relevant to the e-mail content. - View Dependent Claims (35, 36, 37, 38, 39)
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40. A method for facilitating the serving of advertisements with electronic messaging content, the method comprising:
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a) accepting a request for a document including electronic messaging content;
b) generating a request identifier;
c) serving the requested document in association with the request identifier; and
d) obtaining at least one ad relevant to the electronic messaging content. - View Dependent Claims (41, 42)
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43. A method for rendering ads in association with electronic messaging content, the method comprising:
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a) requesting a document including electronic messaging content;
b) accepting the document;
c) rendering the document;
d) requesting at least one ad relevant to the electronic messaging content of the document;
e) receiving the at least one ad; and
f) rendering the at least one ad in association with the rendered document, wherein the at least one ad are rendered after the electronic messaging content of the document has already been rendered. - View Dependent Claims (44)
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45. A method for facilitating the serving of advertisements with electronic messaging content, the method comprising:
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a) accepting a request for a document including electronic messaging content;
b) generating a request identifier;
c) serving the requested document in association with the request identifier; and
d) obtaining at least one additional content item relevant to the electronic messaging content. - View Dependent Claims (46)
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47. Apparatus for facilitating the serving of advertisements with e-mail content, the apparatus comprising:
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a) an input for accepting a request for a document including e-mail content;
b) means for generating a request identifier;
c) means for serving the requested document in association with the request identifier; and
d) means for obtaining at least one ad relevant to the e-mail content. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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65. Apparatus for rendering ads in association with e-mail content, the apparatus comprising:
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a) means for requesting a document including e-mail content;
b) means for accepting the document;
c) means for rendering the document;
d) means for requesting at least one ad relevant to the e-mail content of the document;
e) means for receiving the at least one ad; and
f) means for rendering the at least one ad in association with the rendered document, wherein the at least one ad are rendered after the e-mail content of the document has already been rendered. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79)
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80. Apparatus for facilitating the serving of advertisements with e-mail content, the apparatus comprising:
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a) means for accepting a request for a document including e-mail content;
b) means for generating a request identifier;
c) means for serving the requested document in association with the request identifier; and
d) means for obtaining at least one additional content item relevant to the e-mail content. - View Dependent Claims (81, 82, 83, 84, 85)
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86. Apparatus for facilitating the serving of advertisements with electronic messaging content, the apparatus comprising:
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a) means for accepting a request for a document including electronic messaging content;
b) means for generating a request identifier;
c) means for serving the requested document in association with the request identifier; and
d) means for obtaining at least one ad relevant to the electronic messaging content. - View Dependent Claims (87, 88)
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89. Apparatus for rendering ads in association with electronic messaging content, the apparatus comprising:
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a) means for requesting a document including electronic messaging content;
b) means for accepting the document;
c) means for rendering the document;
d) means for requesting at least one ad relevant to the electronic messaging content of the document;
e) means for receiving the at least one ad; and
f) means for rendering the at least one ad in association with the rendered document, wherein the at least one ad are rendered after the electronic messaging content of the document has already been rendered. - View Dependent Claims (90)
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91. Apparatus for facilitating the serving of advertisements with electronic messaging content, the apparatus comprising:
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a) means for accepting a request for a document including electronic messaging content;
b) means for generating a request identifier;
c) means for serving the requested document in association with the request identifier; and
d) means for obtaining at least one additional content item relevant to the electronic messaging content. - View Dependent Claims (92)
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Specification