Method and system for generating intelligent electronic banners based on user information

• US 20050222905A1
• Filed: 09/10/2004
• Published: 10/06/2005
• Est. Priority Date: 09/11/2003
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Wills, Scott
• Granted Patent: US 8,583,475 B2
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and system for generating electronic advertisement, such as banner ads, based on user profile information, location information and proximity preferences are disclosed. An online promotion service may receive profile information, location information and other information from a user. The user may also define a proximity preference which may include a range of distance the user is willing to travel to redeem one or more promotions. A service or product provider or other authorized entity may define a proximity preference which may include a target range of advertisement exposure. The online promotion service may present advertisements for incentives and other promotions based on user profile information as well as proximity preference information where the proximity preference is defined by the user, the provider, or both.

Claims

1. A system for generating advertisements based on user profile information, location information and proximity preference information, the system comprising:

a server system for storing promotion information;

means for receiving profile information from a user wherein the profile information comprises location information;

means for storing in a database the user profile information;

means for receiving proximity preference information; and

means for generating an advertisement and transmitting the advertisement to the user based on the profile information entered by the user and proximity preference information.

2. The system of claim 1 wherein the promotion is a coupon.

3. The system of claim 1 wherein location information comprises an address associated with the user wherein the address comprises one or more of street address, city, county, state, and zip code.

4. The system of claim 1 wherein the proximity preference information comprises a range the user is willing to travel to redeem the promotion.

5. The system of claim 1 wherein the proximity preference information comprises a range a provider is targeting as a range of advertisement exposure.

6. The system of claim 1 wherein the proximity preference information comprises a range the user is willing to travel to redeem the promotion and one or more target ranges a provider defines as a range of advertisement exposure.

7. The system of claim 4 wherein the range comprises a user-defined mile radius from an identified address associated with the user.

8. The system of claim 5 wherein the range comprises a provider-defined mile radius from an identified redemption facility associated with the provider.

9. A method for generating advertisements based on user profile information, location information and proximity preference information, the method comprising:

storing promotion information;

receiving profile information from a user wherein the profile information comprises location information;

storing in a database the user profile information;

receiving proximity preference information; and

generating an advertisement and transmitting the advertisement to the user based on the profile information entered by the user and proximity preference information.

10. The method of claim 9 wherein the promotion is a coupon.

11. The method of claim 9 wherein location information comprises an address associated with the user wherein the address comprises one or more of street address, city, county, state, and zip code.

12. The method of claim 9 wherein the proximity preference information comprises a range the user is willing to travel to redeem the promotion.

13. The method of claim 9 wherein the proximity preference information comprises a range a provider is targeting as a range of advertisement exposure.

14. The method of claim 9 wherein the proximity preference information comprises a range the user is willing to travel to redeem the promotion and one or more target ranges a provider defines as a range of advertisement exposure.

15. The method of claim 12 wherein the range comprises a user-defined mile radius from an identified address associated with the user.

16. The method of claim 13 wherein the range comprises a provider-defined mile radius from an identified redemption facility associated with the provider.