System and method of targeted marketing

• US 20050222906A1
• Filed: 02/08/2005
• Published: 10/06/2005
• Est. Priority Date: 02/06/2002
• Status: Abandoned Application

• Current Assignee: Timothy Tianyi Chen
• Original Assignee: Timothy Tianyi Chen
• Inventors: Chen, Timothy Tianyi
• Application Number:
  US11/053,741
• Publication Number:
  US 20050222906A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method for providing at least one targeted local marketing program and for measuring the effectiveness of the at least one targeted local marketing program is disclosed. The method includes generating at least one targeted message in accordance with instructions of at least one retailer, forwarding at least one targeted message to a plurality of select customers, and monitoring responses from the plurality of select customers via an identification methodology. The monitoring allows for a determination of the effectiveness of the at least one marketing program, where the targeted messages attract customers to retailers by targeting the plurality of select customers with incentives.

Claims

1. A method for providing at least one targeted local marketing program and for measuring the effectiveness of the at least one targeted local marketing program, said method comprising:

generating at least one targeted message in accordance with instructions of at least one retailer;

forwarding said at least one targeted message to a plurality of select customers; and

,

monitoring responses from said plurality of select customers via an identification methodology, said monitoring allowing for a determination of the effectiveness of said at least one marketing program,

wherein said targeted messages attract customers to retailers by targeting said plurality of select customers with incentives.

2. The method of claim 1, wherein said at least one targeted message is an email.

3. The method of claim 1, wherein said plurality of select customers includes customers who have expressed a willingness to be in the program.

4. The method of claim 1, wherein said plurality of select customers is based upon a target criteria of at least one retailer.

5. The method of claim 1, wherein responses comprises responses to messages.

6. The method of claim 1, wherein responses comprises interaction with a retailer.

7. The method of claim 1, wherein responses comprises registering for a program by at least one of initiating a profile or varying profile information.

8. The method of claim 1, wherein said identification methodology includes a saver card.

9. The method of claim 1, wherein said incentives include at least one of discounts, sales, promotions, and incentives.

10. The method of claim 1, wherein said targeted messages include at least one of email, telephone call, internet message, mobile telephone message, PDA messaging, or messages included in communication overhead.

11. The method of claim 1, wherein said generating at least one targeted message is performed by a program administrator.

12. The method of claim 1, wherein said targeted messages include invitations to a web page.

13. The method of claim 1, wherein said instructions include the formulation of advertising.

14. The method of claim 1, wherein said instructions include the criteria for selecting said plurality of select customers.

15. The method of claim 1, wherein said instructions include the content of the advertisement.

16. The method of claim 1, wherein said at least one targeted message is generated about one per day.

17. The method of claim 1, wherein said at least one targeted message is generated about one per week.

18. The method of claim 1, wherein said forwarding is determined based upon a comparison of the target criteria in the instructions of at least one retailer to the accumulated profile information.

19. The method of claim 18, wherein said accumulated profile information includes a target history of a plurality of the customers.

20. The method of claim 18, wherein said target criteria includes the buying history of the consumer.

21. The method of claim 1, further comprising maintaining a relational database of profile information of each of said plurality of select customers,

22. The method of claim 21, wherein said maintaining a relational database is performed by an administrator.

23. The method of claim 21, further comprising recording said monitored responses in said maintained relational database.

24. The method of claim 23, wherein said recording includes an identification of the customer associated with the profile of that customer.

25. The method of claim 1, further comprising enrolling retailers into said at least one targeted local marketing program.

26. The method of claim 25, wherein said enrolling includes payment of an enrollment fee.

27. The method of claim 25, wherein said enrolling includes offering to provide value to said plurality of select customers through incentives.

28. The method of claim 1, further comprising distributing said identification methodology.

29. The method of claim 1, further comprising requesting registration for targeted messages of said select customers via said identification methodology.

30. The method of claim 1, further comprising performing a statistical analysis of said monitored responses.

31. The method of claim 30, further comprising reporting the relevant statistics identified in said statistical analysis.

32. The method of claim 31, wherein said relevant statistics provide information related to the success of the marketing program.

33. The method of claim 31, wherein said relevant statistics aid in the targeting of customers for future incentives.

34. The method of claim 1, further comprising building of an overall purchase-profile for at least one of said plurality of select customers.

35. The method of claim 1, further comprising managing said at least targeted local marketing program with a central website location.

36. The method of claim 35, wherein one of said select plurality of customers selects an incentive of interest.

37. The method of claim 36, wherein said selecting an incentive of interest adds the incentive to said one of said select plurality of customers account.

38. The method of claim 37, wherein upon selection of products for purchase, said one of said select plurality of customers scans said identification methodology to thereby redeem said selected incentive.

39. The method of claim 35, wherein said central website location displays particular discounts targeted specifically to the viewing consumer.

40. The method of claim 35, wherein said central website location displays at least one coupon targeted specifically to the viewing consumer.

41. The method of claim 1, further comprising accruing loyalty points based on the responses of at least one of said select customers.

42. The method of claim 1, further comprising establishing a pre-built behavioral and motivational factors rating system associated with every product or business within the marketing system.

43. The method of claim 42, wherein said factors are updated as new purchases or transactions occur thereby reflecting a consumer'"'"'s current purchasing tendencies.

44. The method of claim 42, wherein said factors form the basis for determining the best time to send incentives to particular consumers in order to maximize advertising and marketing efforts.

45. The method of claim 42, wherein said behavioral factors include at least one of responsiveness to price, quantity, quality, novelty, repetition, brand, and impulse.

46. A method of providing targeted incentives to at least one consumer, said method comprising:

providing a one-click coupon for at least one specific product to at least one select consumer based on a behavioral purchasing rating system and instructions from at least one retailer;

updating said at least one select customer account based on said at least one select customer interaction with said provided on-click coupon;

discounting said at least one specific product when said at least one select customer purchases said product at said at least one retailer upon said customer providing account information to said retailer.

47. The method of claim 46, wherein said providing account information includes scanning a bar code.

48. The method of claim 46, wherein said one-click coupon is paperless.

49. The method of claim 46, wherein said providing a one-click coupon for at least one specific product to at least one select consumer based on a behavioral purchasing rating system and instructions from at least one retailer is designed to recognize long term loyal customers.

50. The method of claim 46, wherein using said provided one-click coupon is monitored to determine the efficiency of the retailer efforts.

51. The method of claim 46, wherein said providing a one-click coupon for at least one specific product to at least one select consumer based on a behavioral purchasing rating system and instructions from at least one retailer is provided within a list of available one-click coupons for selection by said at least one select customer.

52. A method for providing a loyalty based reward program, said method comprising:

establishing at least one loyalty program containing at least one customer and one retailer;

providing at least one tier within each of said at least one loyalty program, wherein each tier provides a unique value within the loyalty reward program;

accounting for predetermined values of loyalty points based on products purchased according to said tier system;

providing at least one point of retail for redemption of said accounted loyalty points.

53. The method of claim 52, wherein said redemption is monetary based.

54. The method of claim 52, wherein said redemption is non-monetary based.

55. The method of claim 52, wherein said redemption is at least one of monetary or non-monetary based.

56. A system for locally presenting information generated at a remote administrator, comprising:

a local display unit, having associated therewith at least one memory cache;

a plurality of information associated with a memory unit at the remote administrator; and

a selector, wherein, based on a location of the local display unit, ones of the plurality of information are selected from the memory unit at the remote administrator for exclusion from forwarding from the memory unit to the cache;

wherein ones of the plurality of information for inclusion from forwarding are selected by said selector and are forwarded, by said selector, from the memory unit to the cache for assignment to predetermined frames of the cache for display on said local display unit in accordance with an order of the predetermined frames.