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System and method for influencing a position on a search result list generated by a computer network search engine

  • US 20050223000A1
  • Filed: 04/01/2005
  • Published: 10/06/2005
  • Est. Priority Date: 05/28/1999
  • Status: Abandoned Application
First Claim
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1. A method of operating a pay for performance web site, the method comprising:

  • maintaining a database searchable by a search engine, the database including a plurality of search listings, each search listing being associated with an Internet web site, a search term and a bid amount, the bid amount being related to a money amount chargeable to an account of a web site promoter associated with the search listing each time the web site is referred by the search engine;

    receiving a search request from a searcher;

    identifying search listings generating a match with the search request;

    displaying at least some of the identified search listings to the searcher, the search listings being ordered using the values of respective bid amounts for the identified search listings; and

    recording a referral event including account identification information, for debiting the account of a web site promoter associated with a search listing by the money amount corresponding to the search listing when the web site associated with the search listing is referred.

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