Method and apparatus for adaptive personalization of navigation

• US 20050228775A1
• Filed: 11/30/2004
• Published: 10/13/2005
• Est. Priority Date: 04/02/2004
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Malhotra, Jawahar, Nilsen, Lars, Orelup, Pete, Fung, Harry S., Thomas, Ken, Boyer, Donna, Gohel, Nilesh, Sharma, Nitin, Gatz, Scott
• Application Number:
  US11/000,431
• Publication Number:
  US 20050228775A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for dynamically adaptively personalizing at least one navigation control for a web site. Based on collected behaviors for a user, at least one navigation control is dynamically updated to link to a portion of the web site that may be of most interest to the user. Personalized navigation controls for accessing portions of the web site can be dynamically arranged on the web page displayed to the user. Additionally, the personalized navigation may be employed to drives screens of a mobile or living room device.

Claims

1. A method for providing at least one navigation link, comprising:

collecting usage information for a user, wherein the usage information is associated with usage, by the user, of at least one of a plurality of portions of a web site;

based on the usage information, for each of the plurality of portions, determining whether the usage of the portion reaches a threshold that is associated with portion;

determining personalized navigation data for the user based, in part, on the threshold determinations;

storing the personalized navigation data; and

at least if the user is logged in to the web site, employing an ad server to provide the at least one navigation link to the user such that the at least one navigation links includes at least one navigation link that is based on the stored personalized navigation data.

2. The method of claim 1, further comprising:

employing the usage information to determine an overall usage by the user; and

determining the threshold associated with each of the plurality of portions for the user, such that each of the determined thresholds is determined based, in part, on the overall usage by the user.

3. The method of claim 1, wherein determining whether the usage of the portion reaches the associated threshold includes:

employing the usage information to determine, for each of the plurality of portions, how many days during a time interval the user accessed the property while the used is logged in to the web site; and

determining whether the number of days during the time interval the user accessed the property while logged in reaches the associated threshold.

4. The method of claim 3, wherein the time interval includes the 30 previous days.

5. The method of claim 1, further comprising:

enabling the user to make a request for editing at least a portion of the at least one navigation link; and

if the request for editing is made, changing the stored personalized navigation data based on the request for editing.

6. The method of claim 5, further comprising:

if the request for editing is made, employing a cookie to change the at least one navigation link based on the request for editing.

7. The method of claim 1, wherein the personalized navigation data includes information identifying at least one personalized link if usage of at least one of the plurality of portions reaches the associated threshold.

8. The method of claim 7, wherein the personalized navigation data further includes information identifying at least one recommended link that is associated with a portion of the plurality of portions.

9. The method of claim 7, further comprising:

determining alert information for the user, wherein the personalized navigation data further includes information identifying at least one alert link that is associated with the determined alert information, wherein the alert link is associated with a portion of the plurality of portions.

10. The method of claim 7, wherein determining the personalized navigation data includes:

if the usage of less than N+1 of the portions exceeded the associated threshold, providing data identifying each of the portions for which the usage reaches the associated threshold as the information identifying the at least one personalized link, wherein N is a predetermined integer;

else;

determining, based on an algorithm, which N portions among the portions that exceed the threshold are used most frequently by the user; and

providing the determined N portions as the information identifying at least one personalized link.

11. The method of claim 10, wherein N is three.

12. The method of claim 10, wherein collecting the usage information includes:

at least if the user is logged in to the web site;

for each web server of a plurality of web servers that provides web pages for the web site, if the user accesses a web page provided by the web server, employing the web server to store information about the access in a web log; and

collecting the web logs from each of the plurality of web servers that provides web pages for the web site.

13. A network device for data processing for personalized navigation of a web site, comprising:

a transceiver that is arranged to send packets; and

a processor that is configured to perform actions, including;

receiving aggregated data from a plurality of web servers, including usage information that is associated with usage, by a user, of at least one of a plurality of portions of a web site;

based on the usage information, for each of the plurality of portions, determining whether the usage of the portion reaches an associated threshold;

determining personalized navigation data for the user based, in part, on the threshold determinations; and

enabling the transceiver to provide personalized navigation data for the user to a server, to enable at least one navigation link based a portion of the plurality of portions that reaches the threshold determined to be provided to the user if at least one of the plurality of portions reaches the associated threshold.

14. The network device of claim 13, wherein the personalized navigation data includes information identifying at least one personalized link if usage of at least one of the plurality of portions reaches the associated threshold, and wherein the processor is configured to determine the personalized navigation data by:

if the usage of less than N+1 of the portions exceed the associated threshold, providing data identifying each of the portions for which the usage reaches the associated threshold as the information identifying at least one personalized link, wherein N is a predetermined integer;

else;

determining, based on an algorithm, which N portions among the portions that exceed the threshold were used the most frequently by the user;

providing the determined N portions as the information identifying at least one personalized link.

15. The network device of claim 13, wherein the processor is configured to determine whether the usage of the portion reaches the associated threshold by:

employing the usage information to determine, for each of the plurality of portions, how many days during a time interval the user accessed the property while logged in; and

determining whether the number of days during the time interval the user accessed the property while logged in reaches the threshold.

16. The network device of claim 13, wherein the processor is further configured to:

employ the usage information to determine an overall usage by the user; and

determine the threshold associated with each of the plurality of portions for the user, wherein each of the determined thresholds is dependent on the overall usage by the user.

17. The network device of claim 16, wherein the overall usage is the number of days, during a time interval, that the user accessed the web site, and wherein each of the determined thresholds is the number of days that the user must use the property during the time interval in order for the threshold to be met for the property.

18. A personalized link server, including:

a transceiver; and

a processor that is arranged to perform actions, including;

receiving a request for personalized navigation links for a user;

retrieving stored personalized navigation links from a database, wherein the stored personalized navigation links are based, in part, on navigation links that are associated with a portion of a web site for which usage of the portion by the user reaches an associated threshold; and

enabling the transceiver to provide the retrieved personalized navigation links to a server to enable the retrieved personalized navigation links to be provided to the user.

19. The personalized link server of claim 18, wherein the retrieved personalized navigation links are ad identification codes that identify links to portions of the web site.

20. The personalized link server of claim 18, further comprising enabling the transceiver to send code for a cookie in response to the request such that the cookie enables personalized links appearing to the user to be modifiable based on editing performed by the user.

21. An ad server for providing personalized navigation of a web site, comprising:

a transceiver; and

a processor that is arranged to perform actions, including;

enabling the transceiver to request personalized navigation links that are associated with a portion of the web site for which usage of the portion reaches an associated threshold;

receiving the requested personalized navigation links; and

enabling the transceiver to provide information related to the received personalized navigation links to an ad client to enable the ad client to provide the received personalized navigation links to a user.

22. The ad server of claim 21, wherein the retrieved personalized navigation links are ad identification codes that identify links to portions of the web site, and wherein the processor is further configured to resolve HTML code to provide the link identified by the ad identification code, and to provide the resolved HTML code as part of the information related to the received personalized navigation links.

23. A client device for providing at least one navigation link for a web site, comprising:

a transceiver; and

a processor that is arranged to perform actions, including;

at least if a user is logged onto the web site;

determining if an edit cookie indicates that the user has edited the at least one navigation link;

if the edit cookie indicates that the user has edited the at least one navigation link, providing the at least one navigation link based, at least in part, on the edit cookie; and

if the edit cookie does not indicate that the user has edited the at least one navigation link;

requesting personalized navigation links that are associated with a portion of a web site for which usage, by the user, of the portion reaches an associated threshold;

receiving the requested personalized links; and

providing the received personalized navigation links to the user.

24. A computer program, embodied on a computer-readable medium, for providing navigation on a web site, comprising:

a component that is configured to receive usage information for a user, wherein the usage information is associated with a usage of a plurality of portions of the web site;

a component that is configured to determine, based on the usage information, for each of the plurality of portions, whether the usage, by the user, of the portion reaches an associated usage threshold for the portion; and

a component that is configured to, based on the threshold determinations, enable adaptive personalized navigation to be provided such that providing the adaptive personalized navigation includes;

if the usage of at least one of the plurality of portions reaches the associated threshold for the portion, enabling at least one navigation control to be provided for accessing at least one of the plurality of portions that reaches the associated user threshold.

25. The computer program of claim 24, wherein the component that is configured to determine whether the usage of the portion reaches the associated threshold includes:

a component that is configured to employ the usage information to determine, for each of the plurality of portions, how many days during a time interval the user accessed the property while logged in; and

a component that is configured to determine whether the number of days during the time interval the user accessed the property while logged in reaches the threshold.

26. The computer program of claim 24, wherein the component that is configured to enable adaptive personalized navigation includes:

a component that is configured to determine personalized navigation data for the user based, in part, on the threshold determinations; and

a component that is configured to enable the personalized navigation data to be provided to a personalized link server facility.

27. The computer program of claim 26, wherein the personalized navigation data includes information identifying at least one personalized link if usage of at least one of the plurality of portions reaches the associated threshold, and component that is configured to determine the personalized navigation data includes:

a component that is configured to, if the usage of less than N+1 of the portions exceed the associated threshold, provide data identifying each of the portions for which the usage reaches the associated threshold as the information identifying the at least one personalized link, wherein N is a predetermined integer;

a component that is configured to, if the usage is equal to or greater than N+1 of the portions exceed the associated threshold, determine, based on an algorithm, which N portions among the portions that reaches the threshold are used the most frequently by the user, and to provide the determined N portions as the information identifying at least one personalized link.

28. The computer program of claim 26, wherein the component that is configured to enable adaptive personalized navigation further includes:

a component that is configured to employ the usage information to determine an overall usage by the user; and

a component that is configured to determine the threshold associated with each of the plurality of portions for the user, wherein each of the determined thresholds is dependent on the overall usage by the user.

29. The computer program of claim 28, wherein the overall usage is the number of days, during a time interval, that the user accessed the web site, and wherein each of the determined thresholds is the number of days that the user must use the property in order for the threshold to be met for the property.

30. A data structure, embodied in a computer readable medium, for providing at least one navigation link, comprising:

a time field; and

a field that indicates how many personalized links for a user are stored in the data structure, wherein each of the personalized links corresponds to a portion of a web site for which a usage, by the user, of the region reaches an associated threshold.

31. The data structure of claim 30, wherein each of the personalized links is encoded as an ad identification code.

32. An apparatus for providing navigation on a web site, comprising:

means for receiving collected usage information for a user, wherein the collected usage information is associated with a usage of a plurality of portions of the web site;

means for determining, based on the collected usage information, for each of the plurality of portions, whether the usage, by the user, of the portion reaches an associated usage threshold for the region; and

means for enabling, based on the threshold determinations, adaptive personalized navigation to be provided to the user.

33. A mobile device for personalized navigation, comprising:

a transceiver that is arranged to send packets; and

a processor that is arranged to perform actions, including;

requesting personalized navigation links that are associated with a portion of a web site for which usage, associated with the mobile device, of the portion reaches an associated threshold;

receiving the requested personalized navigation links; and

providing a menu of selections, wherein the selections include at least one navigation link based, in part, on the received personalized navigation links.

34. The mobile device of claim 33, further comprising:

enabling a request for editing the at least one navigation link to be made; and

if a request for editing is made;

employing an edit cookie to indicate an edit corresponding to the request for editing; and

providing the at least one navigation link based, at least in part, on the edit cookie.