Suggesting and/or providing targeting criteria for advertisements
First Claim
1. A method for determining one or more ad targeting keywords, the method comprising:
- a) accepting at least one category;
b) determining one or more keywords using the accepted at least one category; and
c) providing at least some of the determined one or more keywords as one or more ad targeting keywords.
2 Assignments
0 Petitions
Accused Products
Abstract
Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
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Citations
85 Claims
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1. A method for determining one or more ad targeting keywords, the method comprising:
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a) accepting at least one category;
b) determining one or more keywords using the accepted at least one category; and
c) providing at least some of the determined one or more keywords as one or more ad targeting keywords. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for determining one or more ad targeting keywords, the method comprising:
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a) accepting at least one category;
b) determining one or more keywords using the accepted at least one category;
c) providing the determined one or more keywords as suggested targeting keywords to an advertiser;
d) accepting advertiser input in response to the suggested targeting keywords; and
e) determining whether or not to provide at least some of the determined one or more keywords as targeting keywords for an ad using the accepted advertiser input. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for generating one or more serving constraints for targeting an ad, the method comprising:
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a) accepting ad information;
b) determining one or more categories using the accepted ad information;
c) determining one or more serving constraints from the one or more categories determined. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 83)
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42. Apparatus for determining one or more ad targeting keywords, the apparatus comprising:
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a) an input for accepting at least one category;
b) means for determining one or more keywords using the accepted at least one category; and
c) means for providing at least some of the determined one or more keywords as one or more ad targeting keywords. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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55. Apparatus for determining one or more ad targeting keywords, the apparatus comprising:
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a) an input for accepting at least one category;
b) means for determining one or more keywords using the accepted at least one category;
c) means for providing the determined one or more keywords as suggested targeting keywords to an advertiser;
d) means for accepting advertiser input in response to the suggested targeting keywords; and
e) means for determining whether or not to provide at least some of the determined one or more keywords as targeting keywords for an ad using the accepted advertiser input. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67)
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68. Apparatus for generating one or more keywords as candidates for use as ad targeting keywords, the apparatus comprising:
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a) an input for accepting ad information;
b) means for determining one or more categories using the accepted ad information;
c) means for determining one or more keywords from the one or more categories determined. - View Dependent Claims (69, 70, 71, 72, 73, 79, 80, 81, 82)
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- 74. The apparatus of claim 74 wherein the means for performing qualification testing of the determined one or more keywords track a performance of ads served using the keyword as an ad targeting keyword.
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84. A method comprising:
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a) accepting ad information;
b) determining one or more categories using the accepted ad information;
c) recommending at least one of the one or more categories determined to an advertiser. - View Dependent Claims (85)
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Specification