System for dynamic AD selection and placement within a voice application accessed through an electronic information pace
First Claim
1. A system for dynamic advertisement selection and presentment within a speech application comprising:
- a user operable network-browsing interface in communication with a server on a data network;
at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface;
a pool of at least one advertisement for presentment; and
a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.
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Abstract
A system for dynamic advertisement selection and presentment within a speech application is provided. The system includes a user operable network browsing interface in communication with a server on a data network; at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface; a pool of at least one advertisement for presentment; and a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria.
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Citations
34 Claims
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1. A system for dynamic advertisement selection and presentment within a speech application comprising:
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a user operable network-browsing interface in communication with a server on a data network;
at least one voice link to a voice application interface, the link or links accessible to the user working within the browsing interface;
a pool of at least one advertisement for presentment; and
a selection engine accessible to the voice application interface for receiving criteria originated from the server for advertisement ranking and for selecting an advertisement from the pool of at least one advertisement for placement based on the received criteria. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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16. A software program for collecting information relevant to a user operating a search engine interface during a data session, causing a voice link to be established between a telecommunications capable device of the user and a remote voice interface, and for forwarding the information collected to the remote interface:
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a server/client connection monitor;
a backend server connector; and
a telecommunications/proxy layer;
characterized in that the voice link connects the user to a voice application system and the data forwarded to the voice interface serves as ranking and selection data for determining and presenting one or more dialog options through the speech application to the user over the voice link.
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29. A method for using search engine input collected during a data session between a network-capable computing device operated by a user and a network server as ranking and selection criteria for determining an advertisement for presentment to the user through a speech application including steps of:
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(a) collecting search engine input data during an active Internet protocol data session;
(b) detecting user interaction with an embedded voice link served in a search engine result page;
(c) establishing a voice session between the user and a remote speech application interface;
(d) forwarding the input data to the speech application interface before or at the time the voice link is established; and
(e) utilizing the forwarded data to select an advertisement dialog for presentment to the user through the speech application. - View Dependent Claims (30, 31, 32, 33, 34)
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Specification