System and method for the distribution of advertising and associated coupons via mobile media platforms
First Claim
1. A mobile communication terminal, comprising:
- a housing adapted to be held by a user;
a transceiver disposed within the housing and configured to transmit and receive voice data, the transceiver further configured to receive multi media content;
a first earpiece disposed within the housing and configured to output the voice data; and
a display disposed in the housing and configured to display the multimedia content, wherein the display is positionable so that the multimedia content displayed on the display is viewable by at least one other person when the first earpiece is positioned in proximity to an ear of the user.
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Abstract
A mobile terminal apparatus, systems, and methods for a mobile service provider to deliver advertising content, via a wireless protocol, to a user'"'"'s mobile terminal are provided. The user'"'"'s mobile terminal may be both multimedia and Bluetooth enabled, and may be able to be located by the service provider when it is powered on, so that the advertising content presented may be relevant to the viewer'"'"'s location. When the mobile terminal is presenting advertising content according to the invention, it may simultaneously transmit to other nearby Bluetooth enabled devices, digital coupons that can be used by the recipients for the advertiser'"'"'s products or services. Some embodiments include a mobile terminal having a display that folds into a second orientation, above or alongside the mobile terminal'"'"'s main profile to face outward, so that persons standing by can see the advertising being displayed, as hands-free functionality will be temporarily suspended requiring the user to hold the terminal at his ear to speak. The user may receive incentives (reduced/free minutes, free content, e.g., ring tones, etc.) to use the terminal. Service providers will receive advertising revenues and an effective means to monitor the effectiveness of a mobile advertising campaign. Nearby people may receive information and electronic coupons, and advertisers will receive brand recognition.
167 Citations
28 Claims
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1. A mobile communication terminal, comprising:
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a housing adapted to be held by a user;
a transceiver disposed within the housing and configured to transmit and receive voice data, the transceiver further configured to receive multi media content;
a first earpiece disposed within the housing and configured to output the voice data; and
a display disposed in the housing and configured to display the multimedia content, wherein the display is positionable so that the multimedia content displayed on the display is viewable by at least one other person when the first earpiece is positioned in proximity to an ear of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of measuring the effectiveness of a mobile advertising campaign using a first mobile terminal having a display configured to display data to at least one other person other than a user when the terminal is positioned proximate to the ear of the user, comprising:
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presenting an advertisement on the display;
identifying a second mobile terminal of at least one non-user;
communicating a coupon to the second mobile terminal; and
storing data indicative of whether the at least one viewer redeems the coupon. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21)
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22. A mobile communication terminal, comprising:
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means for communicating voice data and multi media content;
means for outputting the voice data to the ear of a user;
means for displaying the multimedia content; and
means for positioning the means for displaying so that the multimedia content is viewable by at least one other person when the means for outputting voice data is positioned at the ear of the user. - View Dependent Claims (23, 24, 25, 27, 28)
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26. The mobile communication terminal of claim 26, wherein the coupon comprises data identifying the mobile communication terminal.
Specification