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Method and apparatus for population segmentation

  • US 20050240468A1
  • Filed: 04/29/2005
  • Published: 10/27/2005
  • Est. Priority Date: 04/21/2004
  • Status: Abandoned Application
First Claim
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1. A method of market segmentation, comprising:

  • creating a master address list containing a plurality of residential addresses;

    removing duplicate addresses in the master address list;

    coding addresses in the master address list with additional geographic identifiers;

    summarizing the addresses into at least one of the geographic identifiers;

    comparing the summarized addresses to an estimate from another source; and

    inserting token records in the master address list when under-counts are discovered in the comparison.

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