Pattern based promotion evaluation

• US 20050240474A1
• Filed: 04/19/2005
• Published: 10/27/2005
• Est. Priority Date: 04/21/2004
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Li, Chang
• Application Number:
  US11/109,395
• Publication Number:
  US 20050240474A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

In an embodiment of the present invention there is provided a computer implemented method to evaluate a purchase condition and to calculate the associated rewards. The embodiment performs a pattern based evaluation of promotion incentives in electronic commerce systems, wherein the patterns used are mainly derived from shopping activity and not the user. The computer implemented method of an embodiment of the present invention performs pattern based promotion evaluation based on a promotion definition for a plurality of items to be purchased for an electronic commerce application. The embodiment comprises defining a purchase pattern of items derived from a promotion definition and then determining the defined purchase pattern of items within the plurality of items being purchased. Next counting the number of occurrences of the defined purchase pattern found and selectively applying a filter derived from the promotion definition to an occurrence. Then determining promotion definition conditions having been met and determining one or more rewards from the promotion definition to complete the evaluation.

Claims

1. A computer implemented method for pattern based promotion evaluation based on a promotion definition for a plurality of items to be purchased for an electronic commerce application, comprising:

defining a purchase pattern of items derived from the promotion definition;

determining the defined purchase pattern of items within the plurality of items;

counting the number of occurrences of the defined purchase pattern found;

selectively applying a filter derived from the promotion definition to an occurrence;

determining promotion definition conditions having been met; and

determining one or more rewards from the promotion definition to complete the evaluation.

2. The method of claim 1, wherein determining one or more rewards comprises obtaining a base reward definition and applying an adjustment function containing a filter logic and an adjustment parameter derived from the promotion definition.

3. The method of claim 2, wherein the filter logic further comprises a filter logic vector of filter logic instances each filter logic instance combining with a previous filter logic instance.

4. The method of claim 1, wherein the defined pattern comprises at least a selection criteria and a quantity requirement of items.

5. The method of claim 4, wherein the quantity requirement comprises at least one of a number of occurrences of the defined pattern found in the plurality of items and a spending threshold.

6. The method of claim 4, wherein the quantity requirement comprises at least one of a single value and a range of items.

7. A computer system for pattern based promotion evaluation based on a promotion definition for a plurality of items to be purchased for an electronic commerce application, comprising:

a means for defining a purchase pattern of items derived from the promotion definition;

a means for determining the defined purchase pattern of items within the plurality of items;

a means for counting the number of occurrences of the defined purchase pattern found;

a selector for selectively applying a filter derived from the promotion definition to an occurrence;

a means for determining promotion definition conditions having been met; and

a means for determining one or more rewards from the promotion definition to complete the evaluation.

8. The computer system of claim 7, wherein the means for determining one or more rewards comprises obtaining a base reward definition and applying an adjustment function containing a filter logic and an adjustment parameter derived from the promotion definition.

9. The computer system of claim 8, wherein the filter logic further comprises a filter logic vector of filter logic instances each filter logic instance combining with a previous filter logic instance.

10. The computer system of claim 7, wherein the defined pattern comprises at least a selection criteria and a quantity requirement of items.

11. The computer system of claim 10, wherein the quantity requirement comprises at least one of a number of occurrences of the defined pattern found in the plurality of items and a spending threshold.

12. The computer system of claim 10, wherein the quantity requirement comprises at least one of a single value and a range of items.

13. An article of manufacture for directing a data processing system for pattern based promotion evaluation based on a promotion definition for a plurality of items to be purchased for an electronic commerce application, the article of manufacture comprising:

a computer usable medium embodying one or more instructions executable by the data processing system, the one or more instructions comprising;

data processing executable instructions for defining a purchase pattern of items derived from the promotion definition;

data processing executable instructions for determining the defined purchase pattern of items within the plurality of items;

data processing executable instructions for counting the number of occurrences of the defined purchase pattern found;

data processing executable instructions for selectively applying a filter derived from the promotion definition to an occurrence;

data processing executable instructions for determining promotion definition conditions having been met; and

data processing executable instructions for determining one or more rewards from the promotion definition to complete the evaluation.

14. The article of manufacture of claim 13, wherein the data processing executable instructions for determining one or more rewards comprises data processing executable instructions for obtaining a base reward definition and applying an adjustment function containing a filter logic and an adjustment parameter derived from the promotion definition.

15. The article of manufacture of claim 14, wherein the data processing executable instructions for the filter logic further comprises a filter logic vector of filter logic instances each filter logic instance combining with a previous filter logic instance.

16. The article of manufacture of claim 13, wherein the defined pattern comprises at least a selection criteria and a quantity requirement of items.

17. The article of manufacture of claim 16, wherein the quantity requirement comprises at least one of a number of occurrences of the defined pattern found in the plurality of items and a spending threshold.

18. The article of manufacture of claim 16, wherein the quantity requirement comprises at least one of a single value and a range of items.