Methods and systems for gathering market research data inside and outside commercial establishments
First Claim
Patent Images
1. A portable monitor for use in a market research study for monitoring travel and retail establishment visiting patterns of participants in the market research study, comprising:
- a wireless receiver operative to receive one or more position signals and to supply position data corresponding to the one or more position signals;
storage operative to store venue of interest data representing locations of venues of interest pertinent to the market research study;
a processor operative to process the position data to ascertain a current location of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to at least one of the venues of interest based upon the ascertained current location of the portable monitor and the venue of interest data stored in the storage, and to generate, when the processor assesses that the portable monitor is within the predetermined proximity to said at least one of the venues of interest, a record including data representative of the respective venue of interest and time data representative of a time at which the portable monitor is within the predetermined proximity to the respective venue of interest.
13 Assignments
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Accused Products
Abstract
Methods and systems for tracking movements of participants in a market research study, for example, outside retail establishments, are provided. The methods and systems employ portable monitors carried on the persons of the participants to gather location data.
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Citations
68 Claims
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1. A portable monitor for use in a market research study for monitoring travel and retail establishment visiting patterns of participants in the market research study, comprising:
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a wireless receiver operative to receive one or more position signals and to supply position data corresponding to the one or more position signals;
storage operative to store venue of interest data representing locations of venues of interest pertinent to the market research study;
a processor operative to process the position data to ascertain a current location of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to at least one of the venues of interest based upon the ascertained current location of the portable monitor and the venue of interest data stored in the storage, and to generate, when the processor assesses that the portable monitor is within the predetermined proximity to said at least one of the venues of interest, a record including data representative of the respective venue of interest and time data representative of a time at which the portable monitor is within the predetermined proximity to the respective venue of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for monitoring travel and retail establishment visiting patterns of participants in a market research study, comprising:
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providing a portable monitor to each of a plurality of participants in the market research study, the portable monitor adapted to be carried on the person of one of the participants, and containing a wireless receiver operative to receive one or more position signals, and containing a storage operative to store venue of interest data representing locations of venues of interest pertinent to the market research study;
ascertaining a current location of the portable monitor based upon the received one or more position signals;
assessing whether the portable monitor is within a predetermined proximity to at least one of the venues of interest represented by the venue of interest data;
generating a record including data representative of the respective venue of interest to which the portable monitor is disposed within the predetermined proximity and time data representative of a time when the portable monitor is assessed to be disposed within the predetermined proximity of the respective venue of interest. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A portable monitor for use in a market research study for monitoring retail establishment visiting patterns of participants in the market research study, comprising:
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a wireless receiver operative to receive one or more position signals and to supply position data corresponding to the one or more position signals; and
a processor operative to process the position data to ascertain a current location of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to at least one of a plurality of retail establishments pertinent to the market research study, and to generate a record of a visit to the retail establishment if the wireless receiver is unable to receive position signals sufficient to enable the processor to ascertain the current location of the portable monitor after the processor assesses that the portable monitor is within the predetermined proximity to the retail establishment, the generated record including data representative of the retail establishment and time data representing a time the portable monitor entered the retail establishment. - View Dependent Claims (27, 28, 29)
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30. A portable monitor for use in a market research study for monitoring travel and retail establishment visiting patterns of participants in the market research study, comprising:
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a wireless receiver operatively controlled to receive one or more position signals and to supply position data corresponding to the one or more position signals;
storage operative to store venue of interest data representing locations of venues of interest pertinent to the market research study;
a processor operative to control the wireless receiver to receive said one or more position signals at a first rate in a first mode of operation, and to control the wireless receiver to receive said one or more position signals at a second rate in a second mode of operation, the second rate being substantially higher than the first rate, to process the position data to ascertain a current location of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to at least one of the venues of interest based upon the ascertained current location of the portable monitor and the venue of interest data, and to generate, when the processor assesses that the portable monitor is within the predetermined proximity to at least one of the venues of interest, a record including data representative of the respective venue of interest to which the portable monitor is within the predetermined proximity and time data representative of a time when the portable monitor is within the predetermined proximity to the respective venue of interest. - View Dependent Claims (31, 32, 33, 34, 35)
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36. A method for monitoring travel and retail establishment visiting patterns of participants in a market research study, comprising:
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providing a portable monitor to each of a plurality of participants in the market research study, the portable monitor adapted to be carried on the person of one of the participants, and containing a wireless receiver operative to receive one or more position signals, and containing a storage operative to store venue of interest data representing locations of venues of interest pertinent to the market research study;
selecting a rate of operation of the wireless receiver, the rate being selected from at least one of a first rate and a second rate, the second rate being substantially higher than the first rate;
receiving by the wireless receiver one or more position signals at the selected rate of operation;
ascertaining a current location of the portable monitor based upon the received one or more position signals;
assessing whether the ascertained current location is within a predetermined proximity to at least one of the venues of interest represented by the venue of interest data;
generating a record including data representative of the respective venue of interest that the portable monitor is assessed to be within the predetermined proximity and time data representative of a time at which the portable monitor is within the predetermined proximity to the respective venue of interest. - View Dependent Claims (37, 38, 39, 40)
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41. A portable monitor for use in a market research study for monitoring retail establishment visiting patterns of participants in the market research study, comprising:
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a first wireless receiver operative to receive one or more position signals of a first type and to supply first position data corresponding to the one or more position signals of the first type;
a second wireless receiver operative to receive one or more position signals of a second type and to supply second position data corresponding to the one or more position signals of the second type;
a processor operative to process the first position data to ascertain a current location of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to at least one of a plurality of retail establishments pertinent to the market research study, to generate a record of a visit to the retail establishment if the first wireless receiver is unable to supply first position data sufficient to enable the processor to ascertain the current location of the portable monitor after the processor assesses that the portable monitor is within the predetermined proximity to the retail establishment, and to track movement of the portable monitor in accordance with the second position data if the first wireless receiver is unable to supply first position data sufficient to enable the processor to ascertain the current location of the portable monitor. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48)
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49. A method for monitoring travel and retail establishment visiting patterns of participants in a market research study, comprising:
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providing a portable monitor to each of a plurality of participants in the market research study, the portable monitor adapted to be carried on the person of one of the participants, the portable monitor containing a first wireless receiver operative to receive one or more position signals of a first type, and a second wireless receiver operative to receive one or more position signals of a second type;
receiving by the first wireless receiver one or more position signals of the first type;
ascertaining a current location of the portable monitor based upon the received one or more position signals of the first type;
assessing whether the portable monitor is within a predetermined proximity to at least one of a plurality of retail establishments pertinent to the market research study;
generating a record of a visit to the retail establishment if, after assessing that the portable monitor is within the predetermined proximity to a retail establishment, the first wireless receiver in the portable monitor is unable to receive one or more position signals of the first type sufficient for the assessing step to ascertain the current location of the portable monitor;
receiving by the second wireless receiver one or more position signals of the second type when the first wireless receiver in the portable monitor is unable to receive one or more position signals of the first type sufficient for the assessing step to ascertain the current location of the portable monitor; and
tracking movement of the portable monitor in accordance with the one or more position signals of the second type received by the second wireless receiver. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56)
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57. A portable monitor for use in a market research study for monitoring travel patterns of participants in the market research study, comprising:
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a wireless receiver operative to receive one or more position signals and to supply position data corresponding to the one or more position signals;
storage operative to store venue of interest data pertaining to venues of interest pertinent to the market research study, each venue of interest representing a visually viewable advertisement, the venue of interest data including for at least selected ones of each venue of interest physical attribute data identifying a physical attribute of the visually viewable advertisement represented by the respective venue of interest;
a processor operative;
to process the position data to ascertain a current location of the portable monitor, to ascertain a portable monitor movement characteristic pertaining to movement of the portable monitor, to assess whether the portable monitor is within a predetermined proximity to one of the venues of interest;
to determine whether the ascertained portable monitor movement characteristic corresponds to the physical attribute data of said one of the venues of interest, and to generate, when the ascertained portable monitor movement characteristic corresponds to the physical attribute data of said one of the venues of interest, a record including data representative of the respective venue of interest and time data representative of a time at which the portable monitor is within the predetermined proximity to the respective venue of interest. - View Dependent Claims (58, 59, 60, 61, 62)
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63. A method for monitoring travel patterns of participants in a market research study, comprising:
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providing a portable monitor to each of a plurality of participants in the market research study, the portable monitor adapted to be carried on the person of one of the participants, and containing a wireless receiver operative to receive one or more position signals, and containing a storage operative to store venue of interest data pertaining to venues of interest pertinent to the market research study, each venue of interest representing a visually viewable advertisement, the venue of interest data including for at least selected ones of each venue of interest physical attribute data identifying a physical attribute of the visually viewable advertisement represented by the respective venue of interest;
ascertaining a current location of the portable monitor based upon the received one or more position signals;
assessing whether the portable monitor is within a predetermined proximity to at least one of the venues of interest represented by the venue of interest data;
ascertaining a portable monitor movement characteristic pertaining to movement of the portable monitor;
determining whether the ascertained portable monitor movement characteristic corresponds to the physical attribute data of said one of the venues of interest, and generating, when the ascertained portable monitor movement characteristic corresponds to the physical attribute data of said one of the venues of interest, a record including data representative of the respective venue of interest and time data representative of a time at which the portable monitor is within the predetermined proximity to the respective venue of interest. - View Dependent Claims (64, 65, 66, 67, 68)
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Specification