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Data collection, processing and analysis systems, such as for use in a food service environment

  • US 20050246223A1
  • Filed: 04/28/2005
  • Published: 11/03/2005
  • Est. Priority Date: 04/28/2004
  • Status: Abandoned Application
First Claim
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1. A method for obtaining consumer data relating to cereal, the method comprising:

  • providing a menu to a customer in a quick-serve restaurant setting, the menu including at least one menu item that allows the customer to select two different, competitively-branded breakfast cereals from a list of competitively-branded breakfast cereals;

    receiving a request from the customer associated with the menu item, wherein the request relates to a first selection of a first one of the competitively-branded cereals and a second selection of a second one of the competitively-branded breakfast cereals, and wherein the first competitively-branded breakfast cereal is made by a first manufacturer and the second competitively-branded breakfast cereal is made by a second manufacturer;

    in response to receiving the request from the customer, recording information related to the request in a database, the recorded information including at least a first identifier for the first competitively-branded breakfast cereal and a second identifier for the second competitively-branded breakfast cereal; and

    providing at least a portion of the recorded information to a third party user.

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