Transmission apparatus, reception apparatus

• US 20050246759A1
• Filed: 06/20/2003
• Published: 11/03/2005
• Est. Priority Date: 06/21/2002
• Status: Active Grant

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Yoshida, Naoki
• Granted Patent: US 8,321,894 B2
• Time in Patent Office: Days
• US Class Current: 725/138
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/26283 for associating distribution time parameters to content, e.g. to generate electronic program guide data
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/162 Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing

Abstract

A transmission apparatus and a reception apparatus with improvement characteristics of entertainment, a convenience, or the like for the user receiving contents received by a digital satellite broadcast receiver. A broadcasting side, along with a first content (video/audio content: promotion video), broadcasts a content (second content) as data for forming a GUI related to a broadcast content as this video/audio signal. A reception apparatus side receiving these contents executes a process for outputting a GUI together with a picture of the first content in accordance with a description of script of the second content. Further, a process is executed to generate use history information in accordance with use of the user'"'"'s reception apparatus and to change a content of a service provided on the GUI on the basis of use history information. According to this structure, the service content provided on the GUI varies in accordance with operation and behavior of the user in response to a screen picture/audio of the first content.

Claims

1. An transmission apparatus characterized by comprising:

first production means for producing a first content of a video signal and/or an audio signal;

second production means for producing a second content, corresponding to the first content and formed with script for outputting a graphical interface, including a description, as the script, for causing a reception apparatus to execute a process for producing use history information including a predetermined content in accordance with a result of use by a user of the reception apparatus related to the first content and a process for changing the graphical user interface so as to change a service to be provided with the operation to a user interface screen picture, on the basis of the use history information; and

sending means for providing, as a broadcast, a transmission output of the second content produced by the second producing means together with the first content produced by the first production means.

2. The transmission apparatus according to claim 1, characterized in that:

the first content is compressed and coded, and transmitted.

3. The transmission apparatus according to claim 1, characterized in that:

the second content is transmitted as data broadcast.

4. A reception apparatus characterized by comprising:

reception means capable of receiving a first content of a video signal and/or an audio signal transmitted as a broadcast and a second content, corresponding to the first content and formed with script for outputting a graphical user interface, including a description, as the script, for causing the reception apparatus to execute a process for producing use history information including a predetermined content in accordance with a result of use by a user related to the first content in the reception apparatus, and a process for changing the graphical user interface so as to change a service to be provided with the operation to a user interface screen picture, on the basis of the use history information; and

user interface forming means for forming a graphical user interface to be outputted together with a picture as the first content in accordance with the script of the second content received by the reception means, producing and storing the above-mentioned use history information in accordance with the use result of the reception apparatus by the user, and executing, in accordance with a description of the script, a process for changing the graphical user interface so as to change the service to be provided with the operation to the user interface screen picture on the basis of the use history information.

5. The reception apparatus according to claim 4, characterized in that:

the first content is compressed and coded, and transmitted.

6. The reception apparatus according to claim 4, characterized in that:

the second content is transmitted as data broadcast.

7. The reception apparatus according to claim 4, characterized in that:

the user is allowed to perform various types of operations to the user interface picture.

8. The reception apparatus according to claim 4, characterized in that:

a mark operation is performed on a preferred one while the use of the first content; and

the graphical user interface changes (a display of GUI screen changes) in response to the mark operation.

9. The reception apparatus according to claim 4, characterized in that:

the graphical user interface changes (a display of GUI screen changes) in accordance with a viewing history of the first content.

10. A transmission apparatus characterized by comprising:

first production means for producing a first content of a video signal and/or the audio signal;

second production means for producing a second content, corresponding to the first content and formed with script outputting a graphical user interface, including a description for causing the reception apparatus to execute, as the script, a process for changing a picture content in the graphical user interface in accordance with the change in the content of the first content; and

sending means for providing, as a broadcast, a transmission output of the second content produced by the second producing means together with the first content produced by the first production means.

11. A reception apparatus characterized by comprising:

reception means capable of receiving a first content including a video signal and/or an audio signal transmitted as a broadcast, and a second content, corresponding to the first content and formed with script outputting a graphical interface, including a description for causing the reception apparatus to execute, as script, a process for changing a picture content in the graphical user interface in accordance with the change in the content of the first content; and

interface forming means for forming a graphical user interface so as to change the picture content in accordance with a change in the content of the first content in accordance with a description of script, and for forming the user interface picture to be outputted together with a picture as the first content in accordance with the script of the second contents received by the reception means.

12. A transmission apparatus characterized by comprising:

first production means for producing a first content of a video signal and/or an audio signal;

second production means for producing a second content, corresponding to the first content and formed with script outputting a graphical user interface, including a description for causing the reception apparatus to execute, as script, a process for producing use history information including a predetermined content in accordance with the use result by a user of the reception apparatus related to the first content and a process for making a change in the picture content in the graphical user interface on the basis of the use history information; and

sending means for providing, as a broadcast, a transmission output of the second content produced by the second producing means together with the first content produced by the first production means.

13. A reception apparatus characterized by comprising:

reception means capable of receiving the second content including a description for causing the reception apparatus to execute a process for producing a first content of a video signal and/or an audio signal transmitted as a broadcast and use history information of a predetermined content as script in accordance with the use result of the reception apparatus regarding the first content by the user, corresponding to the first content, formed with script for outputting a graphical user interface and a process for obtaining a change of the picture content on the graphical user interface on the basis of the use history information; and

interface forming means capable of forming a graphical user interface to be outputted with a picture as a first content in accordance with the script of a second content received by receiving means and, in accordance with the description of script, producing and storing use history information according to the use result of the reception apparatus by a user, and forming the graphical user interface to change the picture content on the basis of the stored use history information.