Configurable display system and modular display arrangement for consumer electronic devices

• US 20050247649A1
• Filed: 03/18/2005
• Published: 11/10/2005
• Est. Priority Date: 03/19/2004
• Status: Active Grant

• Current Assignee: Target Brands Inc. (Target Corporation)
• Original Assignee: Target Brands Inc. (Target Corporation)
• Inventors: Nielsen, Blake, Guiden, Aaron, Scholen, Jonah M., Romerio, Raul S.
• Granted Patent: US 7,287,652 B2
• Time in Patent Office: Days
• US Class Current: 211/26
• CPC Class Codes: A47F 5/0846 Display panels or rails with elongated channels; Sliders, brackets, shelves, or the like, slidably attached therein
• CPC Class Codes: A47F 7/02 for jewellery, dentures, watches, eye-glasses, lenses, or the like

Abstract

A method of displaying consumer electronic devices comprises supporting a plurality of rails on a frame in a generally parallel, spaced relationship and configuring each rail for slidable movement relative to the frame in a direction generally perpendicular to a longitudinal axis of each rail. A first row of display units is supported between a first adjacent pair of the rails and a second row of display units between a second adjacent pair of the rails, with each display unit comprising at least one of a device support unit and a plate. The plurality of display units are reconfigurable by exchanging the display units between different lateral positions within at least one of the first and second rows of display units and/or by exchanging at least one display unit between the first row and the second row of display units.

Claims

1-13. -13. (canceled)

14. A method of displaying consumer electronic devices, comprising:

supporting a plurality of rails on a frame in a generally parallel, spaced relationship to each other and configuring each rail for selective slidable movement relative to the frame in a direction generally perpendicular to a longitudinal axis of each rail;

supporting a first row of display units between a first adjacent pair of the plurality of rails;

supporting a second row of display units between a second adjacent pair of the plurality of rails; and

reconfiguring the plurality of display units within at least one of the first row of display units and the second row of display units via slidable movement of at least one rail of the plurality of rails relative to the frame to enable insertion and removal of the display units relative to the rails.

15. The display system of claim 14 wherein reconfiguring the plurality of display units comprises at least one of:

moving at least one display unit from a first supported position in the first row of display units to a second supported position in the first row of display units, the second supported position being laterally spaced from the first supported position; and

moving at least one display unit from the first supported position in the first row of display units to a third supported position in the second row of display units.

16. The method of claim 14 wherein reconfiguring the plurality of display units comprises:

removing at least one display unit from a first supported position in the first row of display units and inserting a second display unit from an external source into the first supported position in the first row of display units.

17. The method of claim 14 wherein slidable movement between the rails and the frame in reconfiguring the plurality of display units comprises at least one of:

increasing a separation distance between the first adjacent pair of rails to enable insertion and removal of the at least one display unit relative to the first adjacent pair of rails; and

decreasing the separation distance between the first adjacent pair of rails to enable removably securing the at least one display unit relative to the first adjacent pair of rails.

18. The method of claim 17 wherein increasing the separation distance between the first adjacent pair of rails comprises:

arranging the first adjacent pair of rails as a first rail and a second rail and arranging the second adjacent pair of rails as the second rail and a third rail; and

slidably moving the second rail relative to the frame in a first direction away from the first rail and slidably moving the third rail relative to the frame in the first direction away from the second rail.

19. The method of claim 17 wherein decreasing the separation distance between the first adjacent pair of rails comprises:

arranging the first adjacent pair of rails as a first rail and a second rail and arranging the second adjacent pair of rails as the second rail and a third rail; and

slidably moving the second rail relative to the frame in a second direction toward the first rail until pressing contact occurs between the first rail, the display unit, and the second rail; and

slidably moving the third rail relative to the frame in the second direction toward the second rail until pressing contact occurs between the second rail, the display unit, and the third rail.

20. The method of claim 14 wherein each display unit of the first row and second row of display units comprises a first end and a second end and wherein each rail of the plurality of rails comprises:

an elongate member including a first channel and a second channel with each of the first channel and the second channel extending along a length of the elongate member on opposite sides of the rail, the first channel and the second channel being sized and shaped to slidably receive at least one of the first end and the second end of each display unit.

21. The method of claim 14 wherein supporting a plurality of rails comprises:

defining the frame as a plurality of frame members arranged generally parallel to each other and generally parallel to the plurality of rails, the frame members being spaced from each other to enable each frame member to support one rail of the plurality of rails; and

coupling each rail of the plurality of rails relative to a respective frame member via at least one bracket mechanism to enable the limited slidable movement of each rail relative to its respective frame member.

22. The method of claim 14, comprising:

defining each display unit of the first row and second row of display units as at least one of a plate and a device support unit; and

arranging the first row of display units as an alternating pattern of the plates and the device support units.

23. A consumer electronic device display system comprising:

a frame configured to support a plurality of rails in a generally parallel relationship along a first direction and in a generally spaced apart relationship relative to each other in a second direction that is generally perpendicular to the first direction, the plurality of rails and the frame being removably coupled to each other to enable limited slidable movement of each rail of the plurality of rails in the second direction relative to the frame;

a first row of display units removably supported between a first adjacent pair of rails of the plurality of rails in a first closed position, the first row extending generally parallel to a longitudinal axis of the rails;

a second row of display units removably supported between a second adjacent pair of rails of the plurality of rails in the first closed position, the second row extending generally parallel to the longitudinal axis of the rails;

wherein slidable movement of at least the first adjacent pair of rails relative to the frame from the first closed position to a second open position, in which the display units of the first row are no longer supported between the first adjacent pair of rails, enables replacement of a first display unit of the first row of display units with a second display unit.

24. The display system of claim 23 wherein the second display unit is obtained from a source external to the first row of display units and the second row of display units.

25. The display system of claim 23 wherein the second display unit is located in the first row of display units and wherein replacement of the first display unit comprises exchanging the first display unit in a first supported position in the first row of display units with the second display unit in a second supported position in the first row of display units, the second supported position being laterally spaced from the first supported position.

26. The display system of claim 23 wherein the second display unit is located in the second row of display units, wherein replacement of the first display unit comprises exchanging the first display unit in a first supported position in the first row of display units with the second display unit in a third supported position in the second row of display units.

27. The display system of claim 23 wherein each display unit in the first row of display units and in the second row of display units comprises at least one of a plate or a device support unit, wherein the device support unit comprises:

a plate defining a body, a first end, and a second end;

a post extending through the body of the plate with a first portion of the post extending above the plate and a second portion extending below the plate; and

a support surface fixed to, and generally perpendicular to, the first portion of the post and configured for removably securing a consumer electronic device thereon.

28. The display system of claim 27 wherein the second display unit comprises at least one of the plate and the device support unit.

29. The display system of claim 23 wherein the frame comprises:

a pair of side members arranged generally parallel to each other and spaced apart from each other on opposite sides of the frame;

a plurality of lateral members arranged generally parallel to each other and spaced from each other, extending laterally between and generally perpendicular to the side members, wherein each lateral member of the frame includes a bracket mechanism; and

wherein removable coupling of each rail of the plurality of rails relative to each lateral member of the plurality of lateral members via the bracket mechanism enables the slidable movement of each rail relative to the respective lateral members.

30. The display system of claim 23 wherein each rail of the plurality of rails comprises:

an elongate member including a first channel and a second channel with each of the first channel and the second channel extending along a length of the elongate member on opposite sides of the rail, the first channel and the second channel being sized and shaped to slidably receive at least one of a first end and a second end of each display unit.

31. The display system of claim 23 wherein each display unit of the first row and the second row of display units comprises at least one of a plate and a device support unit, and at least one of the first row and the second row of display units are arranged in an alternating pattern of the plates and the device support units.

32. The display system of claim 23 wherein at least one display unit of the first row and the second row of display units comprises a sign unit extending at angle upward relative to the at least one display unit.

33. A consumer electronic device display system comprising:

a base including a front vertical portion having a top edge and a rear vertical portion having a top edge;

at least one support member extending from the front vertical portion of the base to the rear vertical portion of the base, and including a front edge supported by the top edge of the front vertical portion and a rear edge supported by the top edge of the rear vertical portion; and

a plurality of display units supported by, and extending in series, on the at least one support member from the front portion to the rear portion of the at least one support member;

wherein the height of the rear vertical portion is greater than a height of the front vertical portion to arrange the front edge of the at least one support member at a first elevation and the rear edge of the at least one support member at a second elevation higher than the first elevation.

34. The display system of claim 33 wherein the at least one support member comprises:

a plurality of lids arranged side-by-side with each lid having a first end pivotally mounted to the rear vertical portion of the base and a second end supportable by the front vertical portion of the base, with each lid being pivotally movable independently relative to the other lids, and each lid supporting at least one series of display units of the plurality of display units extending from the first end of each lid to the second end of each lid.

35. The display system of claim 34 wherein the base and the at least one support member define an interior space which is accessed via pivotal movement of one of the lids relative to the base.

36. The display system of claim 34 wherein each display unit of the plurality of display units comprises at least one of a plate and a device support unit configured to support a consumer electronic device.

37. A modular display, comprising:

a plurality of generally rectangular-shaped base modules with each base module supporting a reconfigurable array of device support units with each device support unit configured to removably secure a consumer electronic device; and

at least one generally wedge-shaped connecting module interspersed between an adjacent pair of base modules of the plurality of base modules to enable a front portion of the base modules and a front portion of the at least one connecting module to define a substantially continuous front display surface.

38. The display of claim 37 wherein the at least one general wedge-shaped connecting module comprises a pair of sides of the connecting module joined together to define a vertex at a first end of the sides and joined by a generally arc-shaped end member extending between a second end of the sides, wherein the sides define an angle of about 45 degrees relative to one another.

39. The display of claim 38 wherein the plurality of base modules comprises five base modules and the at least one connecting module comprises four connecting modules with each connecting module interspersed between an adjacent pair of base modules of the plurality of base modules to enable the base modules and the connecting modules to form an alternating pattern.

40. The display of claim 37 wherein the base modules and the at least one connecting module are arranged together to enable the display to define a 180 degree panoramic configuration in which two base modules of plurality of base modules define opposite ends of the 180 degree panoramic configuration.

41. The display of claim 37 wherein the at least one generally wedged-shaped connecting module defines a pair of sides forming an angle of no greater than 90 degrees relative to one another and wherein at least two base modules of the plurality of base modules are arranged consecutively in series.

42. The display of claim 37 wherein the at least one connecting module is configured to support a consumer electronic device.

43. The display of claim 37, wherein the reconfigurable array of device support units comprise:

a first row of device support units and a second row of device support units; and

a plurality of plates with at least one plate interposed between adjacent device support units within at least one of the first row and the second row of device support units to form an alternating pattern of the plates and the device support units.