Automated graphical advertisement size compatibility and link insertion

• US 20050251443A1
• Filed: 05/10/2004
• Published: 11/10/2005
• Est. Priority Date: 05/10/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Ranganath, Rama, Agarwal, Sumit, Wiseman, Leora Ruth, Chan, Wesley, Koch, Amy
• Application Number:
  US10/841,827
• Publication Number:
  US 20050251443A1
• Time in Patent Office: Days
• US Class Current: 705/14.720
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

Claims

1. A method of forming graphical advertisements, the method comprising:

receiving a document, the document being of a first size;

forming a graphical advertisement using the document, the graphical advertisement being of a second size; and

including a link associated with at least a portion of the graphical advertisement.

2. The method of claim 1 wherein the second size is different from the first size and the act of forming comprises cropping.

3. The method of claim 1 wherein the second size is different from the first size and the act of forming comprises scaling.

4. The method of claim 1 wherein the second size is consistent with an industry standard.

5. The method of claim 1 wherein the portion is assigned a color or pattern.

6. The method of claim 1 wherein the appearance of the link identifies a vendor.

7. The method of claim 1 wherein the appearance of the link identifies a URL.

8. The method of claim 1 wherein a party other than a vendor associated with the advertisement provides the document received by the receiving.

9. The method of claim 1 wherein a feedback link is included in the designated portion.

10. The method of claim 9 wherein the feedback link is identified as being associated with a distributor of the advertisement.

11. The method of claim 9 wherein the appearance of the feedback link identifies a distributor of the advertisement.

12. The method of claim 1 wherein the portion is substantially a different color from the document.

13. The method of claim 1 wherein a color of the link is chosen to promote visibility of the link.

14. The method of claim 1 wherein the act of receiving a document comprises receiving an electronic version of the document.

15. The method of claim 1 wherein the act of receiving a document comprises receiving an electronic document uploaded by a provider.

16. The method of claim 1 wherein the act of receiving a document comprises receiving an identification of a location of the electronic document and retrieving the document identified at the location.

17. The method of claim 1 further comprising the act of receiving an identification of the language for the advertisement.

18. The method of claim 17 further comprising including text in the identified language in the advertisement created.

19. The method of claim 1 wherein the graphical advertisement is placed in a forum according to the content of the forum.

20. A system for forming a graphical advertisement, the system comprising:

receiving means for receiving a document;

forming means for forming a graphical advertisement using the document;

including means for including a link on a designated portion of the graphical advertisement; and

producing means for producing the graphical advertisement to be displayed to at least one potential customer, wherein the producing comprises one or both of displaying the graphical advertisement and transferring the graphical advertisement to an entity for display of the graphical advertisement.

21. A system for generating a graphical advertisement, the system comprising:

a connection to a network;

a network server configured to accept a document, a first link, and a second link; and

a computer operatively coupled to the connection, the computer configured to receive the document, the first link, and the second link, and to form a graphical advertisement based on the document, the first link, and the second link, and to produce the graphical advertisement;

whereby the first link directs a user to vendor information upon activation and the second link allows a user to provide feedback.

22. A method of forming a graphical advertisement, the method comprising:

receiving a document;

receiving a first link, a second link, and a third link;

forming a graphical advertisement based on the document;

including the first link on the document, wherein a user activating the first link directs the user'"'"'s navigation application in accordance with the second link, and wherein a user activating the third link allows the user to provide feedback; and

producing the graphical advertisement to be displayed to a user.

23. A method of forming graphical documents, the method comprising:

receiving a first document;

forming a graphical document using the first document;

including at least one link on a designated portion of the graphical document; and

producing the graphical document to be displayed to at least one end user, wherein the act of producing comprises one or both of displaying the graphical document and transferring the graphical document to an entity for display of the graphical advertisement.

24. A system for generating a graphical document, the system comprising:

a connection to a network;

a network server configured to accept a first document, a first link, and a second link; and

a computer operatively coupled to the connection, the computer configured to receive the first document, the first link, and the second link, and to form a graphical document based on the first document, the first link, and the second link, and to produce the graphical document;

whereby the first link directs a user to vendor information upon activation and the second link allows an end user to provide feedback.

25. A method of forming a graphical advertisement, the method comprising:

providing a document;

providing a text string;

providing a link;

receiving a graphical advertisement, the graphical advertisement being based on the document, the first link, and the text string; and

approving of the graphical advertisement;

whereby activating the text string directs an end user'"'"'s viewing application in accordance with the link.

26. A system for forming a graphical advertisement, the system comprising:

a connection to a network; and

a computer operatively coupled to the connection to a network, the computer configured to display an interface, the interface configured to accept a document, a first link, and a text string;

whereby a user providing a document, a first link, and a text string via the interface is provided with a graphical advertisement based on the document, the first link, and the text string.