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Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads

  • US 20050251444A1
  • Filed: 05/10/2004
  • Published: 11/10/2005
  • Est. Priority Date: 05/10/2004
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • a) determining candidate ads to serve in response to an ad request, wherein the candidate ads include at least one ad of a first ad type and at least one ad of a second ad type;

    b) determining a score of each of at least some of the candidate ads;

    c) comparing alternative sets of the at least some of the candidate ads to select a set that best meets at least one policy goal; and

    d) serving the selected set of candidate ads.

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