Method of manufacturing and method of marketing gender-specific absorbent articles having liquid-handling properties tailored to each gender
First Claim
12. A method of marketing disposable absorbent articles for males and females, comprising:
- providing a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first surge material;
providing a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second surge material, wherein the first surge material and the second surge material have different basis weights; and
positioning the plurality of packages of male absorbent articles near the plurality of packages of female absorbent articles in a retail outlet.
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Abstract
Methods of manufacturing and methods of marketing gender-specific absorbent articles having liquid-handling properties tailored to each gender are disclosed. In certain embodiments, the properties of one or more fluid handling components used in disposable absorbent articles adapted for use by males is different than the properties of the corresponding component or components used in disposable absorbent articles adapted for use by females. Examples of the properties that can differ include permeability, capacity, void volume, basis weight, density, and the like. Examples of fluid handling components whose properties differ include surge materials, superabsorbent materials, absorbent cores, absorbent composites, and the like.
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Citations
43 Claims
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12. A method of marketing disposable absorbent articles for males and females, comprising:
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providing a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first surge material;
providing a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second surge material, wherein the first surge material and the second surge material have different basis weights; and
positioning the plurality of packages of male absorbent articles near the plurality of packages of female absorbent articles in a retail outlet. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A method of marketing disposable absorbent articles for males and females, comprising:
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providing a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first absorbent composite;
providing a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second absorbent composite, wherein the first absorbent composite and the second absorbent composite exhibit different average void volumes as measured by the Void Volume Test; and
positioning the plurality of packages of male absorbent articles near the plurality of packages of female absorbent articles in a retail outlet. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method of manufacturing disposable absorbent articles for males and females, comprising:
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assembling a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first absorbent core;
assembling a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second absorbent core, wherein the first absorbent core exhibits a first average permeability as measured by the Free Swell Absorbent Structure Permeability Test, and the second absorbent core exhibits a second average permeability as measured by the Free Swell Absorbent Structure Permeability Test, wherein a ratio of the first average permeability to the second average permeability is at least about 1.1;
placing the plurality of male absorbent articles into a first package, wherein the first package includes indicia denoting that the absorbent articles therein are adapted for use by males; and
placing the plurality of female absorbent articles into a second package, wherein the second package includes indicia denoting that the absorbent articles therein are adapted for use by females. - View Dependent Claims (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 33, 34, 36, 37)
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38. A method of manufacturing disposable absorbent articles for males and females, comprising:
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assembling a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first surge material having a first basis weight;
assembling a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second surge material having a second basis weight, wherein a ratio of the first basis weight to the second basis weight is at least about 1.1;
placing the plurality of male absorbent articles into a first package, wherein the first package includes indicia denoting that the absorbent articles therein are adapted for use by males; and
placing the plurality of female absorbent articles into a second package, wherein the second package includes indicia denoting that the absorbent articles therein are adapted for use by females. - View Dependent Claims (39, 40)
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41. A method of manufacturing disposable absorbent articles for males and females, comprising:
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assembling a plurality of packages of male absorbent articles adapted for use by males, each male absorbent article comprising a first absorbent composite having a first void volume as measured by the Void Volume Test;
assembling a plurality of packages of female absorbent articles adapted for use by females, each female absorbent article comprising a second absorbent composite having a second void volume as measured by the Void Volume Test, wherein a ratio of the first void volume to the second void volume is at least about 1.1;
placing the plurality of male absorbent articles into a first package, wherein the first package includes indicia denoting that the absorbent articles therein are adapted for use by males; and
placing the plurality of female absorbent articles into a second package, wherein the second package includes indicia denoting that the absorbent articles therein are adapted for use by females. - View Dependent Claims (42, 43)
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Specification