Differentiated web advertising services in display devices
First Claim
1. A method of differentiating specific content in a web page displayed by a display device, said method comprising the steps of, identifying content in said web page with identification parameters comprised by a predefined set of identification parameters, transmitting information about said identified content to said display device, said display device being adapted for displaying said content according to said information in a way which differentiates said content from other content in said web page.
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Abstract
The present invention relates to a method of differentiating specific content in a web page displayed by a display device (109). The method comprises the steps of identifying (105) content in said web page with identification parameters comprised by a predefined set of identification parameters and of transmitting (107) information about said identified content to said display device (109). The display device (109) is adapted for displaying the content according to the information in a way, which differentiates the content from other content in the web page.
12 Citations
10 Claims
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1. A method of differentiating specific content in a web page displayed by a display device, said method comprising the steps of,
identifying content in said web page with identification parameters comprised by a predefined set of identification parameters, transmitting information about said identified content to said display device, said display device being adapted for displaying said content according to said information in a way which differentiates said content from other content in said web page.
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9. An apparatus for differentiating specific content in a web page displayed by a display device, comprising
means for identifying content in said web page with identification parameters comprised by a predefined set of identification parameters, means for transmitting information about said identified content to said display device, said display device being adapted for displaying said content according to said information in a way differentiating said content from other content in said web page.
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10. A computer readable medium having stored therein code which describes a web page, wherein the code further comprises identification parameters to be used for identifying specific content in said web page which is to be differentiated from other content in said web page by a display device adapted for displaying said content according to said information in a way, which differentiates said content from other content in said web page.
Specification