Business method for integrating and aligning product development and brand strategy

• US 20050256844A1
• Filed: 02/14/2005
• Published: 11/17/2005
• Est. Priority Date: 02/14/2004
• Status: Active Grant

• Current Assignee: Steven M. Cristol
• Original Assignee: Steven M. Cristol
• Inventors: Cristol, Steven M.
• Granted Patent: US 7,711,596 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/06313 Resource planning in a project environment
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A business method that improves brand identity by effectively allocating product development resources and prioritizing projects based on a systematic approach of defining assumptions that drive brand development and assessing a product development portfolio thereon.

Claims

1. A business method to improve brand identity comprising:

defining assumptions regarding a product'"'"'s attributes;

predicting the product'"'"'s competitive impact base upon the assumptions;

applying resources based upon the predicted competitive impact; and

developing the brand identify based upon the applied resources.

2. The method of claim 1, wherein developing includes integrating and aligning a product development strategy to increase effectiveness of product development.

3. The method of claim 1, wherein attributes includes product characteristics that a customer distinguishes similar functioning products.