Method and apparatus for evaluating visitors to a web server
First Claim
1. A method for associating visitor profiles with products or services comprising:
- establishing a visitor profile for each visitor to one or more web servers;
defining a plurality of qualification levels to visitors of one or more URLs associated with the one or more web servers;
associating each of the plurality of qualification levels with products or services; and
analyzing visitor profiles to associate each visitor with one or more of the plurality of qualification levels.
7 Assignments
0 Petitions
Accused Products
Abstract
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.
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Citations
16 Claims
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1. A method for associating visitor profiles with products or services comprising:
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establishing a visitor profile for each visitor to one or more web servers;
defining a plurality of qualification levels to visitors of one or more URLs associated with the one or more web servers;
associating each of the plurality of qualification levels with products or services; and
analyzing visitor profiles to associate each visitor with one or more of the plurality of qualification levels. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for analyzing traffic data generated by one or more web servers connected via a network to a plurality of computing devices operated by visitors, said method comprising:
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associating web pages on the one or more web servers with one or more qualification levels;
receiving a plurality of traffic data hits, each hit corresponding to data exchanged between the one or more web servers and one of the computing devices operated by a visitor; and
analyzing the traffic data hits to associate each visitor to the one or more qualification levels. - View Dependent Claims (8)
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9. A method for assigning value to visitors of one or more web sites using traffic data, the method comprising:
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predetermining a first set of activity to be undertaken by a first visitor to one or more web sites and assigning a first value to the first set of activity;
predetermining a second set of activity to be undertaken by a second visitor to one or more web sites and assigning a second value to the second set of activity; and
analyzing the traffic data of each visitor and associating a first or second value to the visitor based on whether the visitor undertook the first or second sets of activity. - View Dependent Claims (10, 11, 12, 13)
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14. A system for analyzing traffic data generated by one or more web servers connected via a network to a plurality of computing devices operated by visitors, the system comprising:
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memory for storing a plurality of traffic data hits, each hit corresponding to data exchanged between the one or more web servers and one of the computing devices;
a processor structured to analyze the traffic data hits and to determine which web pages a visitor viewed on the one or more web servers; and
a comparator for assigning a qualification level to each visitor based on a set of predetermined criteria for assigning the qualification level, each qualification level having a quantitative value. - View Dependent Claims (15, 16)
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Specification