System and method for targeted marketing through intermediate resellers
First Claim
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1. A method of targeted marketing products or services of a vendor to a prospective customer, where the prospective consumer is an customer of a reseller, comprising the steps of:
- a. compiling a database of prospective consumer profiles by acquiring selected information about the prospective consumers maintained or generated by the reseller;
b. establishing a vendor marketing campaign having a plurality of pre-determined parameters;
c. comparing the prospective consumer profiles with the pre-determined parameters of the vendor marketing campaign;
d. selecting prospective consumer profiles corresponding to at least one of the predetermined parameters;
e. providing a product or service offer associated with the vendor marketing campaign, and identified with the intermediate reseller, to prospective consumers identified in the selected prospective consumer profile; and
f. collecting a response from at least some of the prospective consumers identified in selected prospective consumer profiles.
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Abstract
A targeted marketing system and method for acquiring target specific data useful in marketing goods or services from target groups who have business relationships with goods or services resellers, delivering targeted, vendor-sponsored marketing campaigns directed to the targeted groups and distributing offers or incentives identified with and approved by the resellers, tracking offer response and reporting the data to vendor-sponsors in such a way as to protect the privacy of personally-identifiable consumer data.
75 Citations
30 Claims
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1. A method of targeted marketing products or services of a vendor to a prospective customer, where the prospective consumer is an customer of a reseller, comprising the steps of:
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a. compiling a database of prospective consumer profiles by acquiring selected information about the prospective consumers maintained or generated by the reseller;
b. establishing a vendor marketing campaign having a plurality of pre-determined parameters;
c. comparing the prospective consumer profiles with the pre-determined parameters of the vendor marketing campaign;
d. selecting prospective consumer profiles corresponding to at least one of the predetermined parameters;
e. providing a product or service offer associated with the vendor marketing campaign, and identified with the intermediate reseller, to prospective consumers identified in the selected prospective consumer profile; and
f. collecting a response from at least some of the prospective consumers identified in selected prospective consumer profiles. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for allowing a vendor to selectively market products or services to a prospective consumer belonging to an intimate consumer database of a reseller, comprising:
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a. At least one computer means having a graphical user interface, means for inputting data into the computing means, means for storage and retrieval of data input into computer means, and means for communicating with remote computer means;
b. At least one database accessible by the at least one computer means and containing vendor information, vendor marketing campaign information, prospective consumer information, product or service offers and reseller information; and
c. Means for processing data in the at least on database to compare prospective consumer profiles with pre-determine parameters of a vendor marketing campaign, qualifying prospective consumer profiles based upon the pre-determined parameters, flagging a vendor marketing campaign for qualified prospective consumer profiles, identifying at least one product or service offer valid for the flagged vendor marketing campaign, selecting at least one product or service offer, approving communications pertaining to the at least one product or service offer, communicating the selected at least one product or service offer, and redeeming product or service offers from responding prospective consumers.
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Specification