Linear newspaper methodology

• US 20050261961A1
• Filed: 05/16/2005
• Published: 11/24/2005
• Est. Priority Date: 05/19/2004
• Status: Abandoned Application

• Current Assignee: Jay G. Bernhardt, William Gates
• Original Assignee: JAY G Bernhardt and William Gates
• Inventors: Gates, William, Bernhardt, Jay G.
• Application Number:
  US11/130,358
• Publication Number:
  US 20050261961A1
• Time in Patent Office: Days
• US Class Current: 705/14.650
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

A linear newspaper methodology involves news gathering, selling of advertising, and distributing or circulating the printed newspapers along a linear corridor. Favorably, the corridor has as its axis a trunk highway with unlimited access such as a scenic by-way, or lakeshore or beach highway, passing from village to village. The newspapers are printed at a central location along the corridor. There are linear news reporting zones and linear advertising sales areas along the corridor. The corridor may also have short excursions to nearby historic sites and scenic areas.

Claims

1. A linear newspaper publication methodology, comprising gathering news along a linear corridor that is defined by a thoroughfare extending at least through a number of communities along the thoroughfare, and which extends a limited distance out from the thoroughfare;

selling advertising in the paper to advertisers who are located within said linear corridor;

printing copies of the newspaper containing said news and advertising; and

distributing the newspapers along said linear corridor.

2. The linear newspaper methodology of claim 1 wherein said corridor comprises a linear series of news reporting zones, and said news is gathered within each of said zones respectively.

3. The linear newspaper methodology of claim 1 wherein said corridor comprises a linear series of advertising sales areas, and advertising in the paper is sold to businesses located within said advertising sales areas, respectively.

4. The linear newspaper methodology of claim 1 wherein the thoroughfare of said linear corridor comprises a trunk highway with unlimited access.

5. The linear newspaper methodology of claim 1 wherein said thoroughfare includes a stretch of a trunk highway of about 80 to 130 miles in length.

6. The linear newspaper methodology of claim 5 wherein said corridor has a width not exceeding an average of about 10 miles.

7. The linear newspaper methodology of claim 5 wherein said corridor includes a short diversion from said thoroughfare to a nearby historic or scenic site.

8. The linear newspaper methodology of claim 2, wherein said newspapers are printed in respective editions for said zones, with news relating to each respective zone being featured in a prominent news area in the edition for that zone, and with news relating to other areas being printed in another news area in that edition.

9. The linear newspaper methodology of claim 2, wherein said corridor also comprises a linear series of advertising sales areas, with advertising in the paper being sold to businesses located within said advertising sales areas, respectively, and wherein advertisements for said businesses are printed in different respective locations within editions of said papers that are distributed to the respective zones.

10. The linear newspaper methodology of claim 9, wherein classified advertisements are arranged in a linear geographical order by zone.

11. The linear newspaper methodology of claim 10, wherein the edition for each zone has a different geographical order for said classified advertisements.