System and method for correlation and analysis of website performance, traffic, and health data

• US 20050262240A1
• Filed: 05/24/2005
• Published: 11/24/2005
• Est. Priority Date: 05/24/2004
• Status: Active Grant

• Current Assignee: Vercara LLC
• Original Assignee: Neustar Incorporated
• Inventors: Zimmerman, Stella V., Drees, Timothy P., Taylor, Doug J., Rachitsky, Lenny
• Granted Patent: US 8,423,634 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 11/3452 Performance evaluation by statistical analysis
• CPC Class Codes: G06F 11/3476 Data logging G06F11/14, G06F11/2205 take precedence
• CPC Class Codes: G06F 11/3495 for systems
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: H04L 43/0817 by checking functioning

Abstract

A system and method for visually and mathematically correlating website performance datasets with analytics datasets and optionally with back end application performance datasets in order to determine if variations in one dataset are caused by or related to variations in another dataset and simultaneously determines the cost of slow or unavailable websites by comparing expected traffic to actual traffic during the slow or errant period.

Claims

1. A computer implemented system for monitoring and correlating information related to website performance, analytics, and health, the system comprising:

a performance system configured to monitor the performance of a website and store performance related information in a data storage area;

an analytics system configured to monitor visitor traffic to the website and store traffic related information in the data storage area;

an application health system configured to monitor the status of applications hosted by the website and store application health related information in the data storage area;

a correlation system configured to access the performance, traffic, and health related information in the data storage area, the correlation system comprising an expert system configured to analyze the performance, traffic, and health related information and apply a rule set to the analyzed information to identify correlations between performance and traffic information, performance and health information, and traffic and health information; and

wherein the correlation system is further configured to provide a visual representation of the identified correlations.

2. The system of claim 1, wherein the expert system is further configured to determine that a variation in website performance was caused by a variation in website traffic.

3. The system of claim 1, wherein the expert system is further configured to determine that a variation in website performance was caused by a variation in website application health.

4. The system of claim 1, wherein the expert system is further configured to determine that a variation in website traffic was caused by a variation in website application health.

5. The system of claim 1, wherein the expert system is further configured to determine that a variation in website traffic was caused by a variation in website performance.

6. The system of claim 1, wherein the expert system is further configured to determine that a variation in website application health was caused by a variation in website performance.

7. The system of claim 1, wherein the expert system is further configured to determine that a variation in website application health was caused by a variation in website traffic.

8. The system of claim 1, wherein the expert system is further configured to determine the cost of identified correlations.

9. The system of claim 8, wherein the determined cost is a monetary value.

10. The system of claim 8, wherein the determined cost is based on a predetermined value of a user visit to the website.

11. A computer implemented method for monitoring and correlating information related to website performance, analytics, and health, comprising:

monitoring the performance of a website and storing performance related information in a data storage area;

monitoring visitor traffic to the website and storing traffic related information in the data storage area;

monitoring the status of applications hosted by the website and storing application health related information in the data storage area;

analyzing the performance, traffic, and health related information in the data storage area to identify correlations between performance and traffic information, performance and health information, and traffic and health information; and

providing a visual representation of the identified correlations.

12. The method of claim 11, further comprising determining the cost of the identified correlations.

13. The method of claim 12, wherein the determined cost is a monetary value.

14. The method of claim 12, wherein the determined cost is based on a predetermined value of a user visit to the website.

15. The method of claim 14, wherein the predetermined value is provided via a user-interface questionnaire.

16. The method of claim 11, wherein the visual representation comprises a graph including at least two of the performance, traffic, and health related information.