Method and system for managing timed responses to A/V events in television programming
First Claim
1. A method for evaluating the performance of a viewer watching a television programming stream, comprising the steps of:
- receiving a broadcast of the television programming stream, the television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session;
inserting an audio/video cue into the television programming stream, the audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period, the event comprising an occurrence of audio/video content;
presenting the television programming stream and the audio/visual cue to a media delivery device; and
if the viewer responds to the cue within the indicated time period, then;
detecting the indicated response to the event, measuring a response time of the indicated response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events, and providing an incentive to the viewer based upon the viewer'"'"'s performance.
9 Assignments
0 Petitions
Accused Products
Abstract
Exemplary embodiments provide an incentive for a viewer to watch and react to audio/video programming. For example, the viewer may be prompted during a program to provide an indicated response to an event within an indicated time period. Thereafter, the indicated response to the event may be detected, a response time of the indicated response to the event may be measured, viewer performance may be evaluated based upon the response time, and the incentive may be presented to the viewer based upon the response time. According to an exemplary embodiment, a viewer actuates a pushbutton key of a set-top box remote control unit and a signal that corresponds with the key is transmitted to and recorded by the set-top box. Other exemplary embodiments include a media delivery device for providing incentives, rewards, discounts, marketing data, and/or measurements to the viewer and a media delivery network.
160 Citations
24 Claims
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1. A method for evaluating the performance of a viewer watching a television programming stream, comprising the steps of:
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receiving a broadcast of the television programming stream, the television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session;
inserting an audio/video cue into the television programming stream, the audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period, the event comprising an occurrence of audio/video content;
presenting the television programming stream and the audio/visual cue to a media delivery device; and
if the viewer responds to the cue within the indicated time period, then;
detecting the indicated response to the event, measuring a response time of the indicated response to the event, wherein the response time is the time between the time which event occurred and when the viewer provided the indicated response, evaluating viewer performance based upon the response time such that the response time associated with the viewer is compared to one of another response time to another event and an averaged response time of two or more other events, and providing an incentive to the viewer based upon the viewer'"'"'s performance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for evaluating the performance of a viewer watching a television programming stream, comprising the steps of:
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receiving a broadcast of the television programming stream, the television programming stream comprising a televised broadcast transmission of at least one of a live media session and a recorded media session;
inserting an audio/video cue into the television programming stream, the audio/video cue associated with content of the television programming stream such that the audio/video cue prompts the viewer during presentment of the television programming stream to provide an indicated response to an event within an indicated time period, the event comprising a survey of two or more possible responses;
presenting the television programming stream and the audio/visual cue to a media delivery device; and
if the viewer responds to the cue within the indicated time period, then;
detecting the selected response to the event, populating a database with the selected response, and presenting a subsequent audio/video cue in the television programming stream, the subsequent audio/video cue comprising a summary of a plurality of responses to the event by a plurality of viewers. - View Dependent Claims (19, 20, 21)
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22. A media delivery device for evaluating a viewer watching programming, comprising:
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a decoder operable for decoding broadcast media programming communicated with the media delivery device, wherein the broadcast media programming comprises a broadcast of a television programming stream and an occurrence of an audio/visual cue, the television programming stream comprising a televised transmission of at least one of a live media session and a recorded media session;
a viewer'"'"'s action module operable for detecting a viewer'"'"'s response to the occurrence of the audio/visual cue, the cue comprising a survey of two or more possible responses;
a timed response monitoring module operable for;
detecting the selected response to the event, populating a database with the selected response, and presenting a subsequent audio/video cue in the television programming stream, the subsequent audio/video cue comprising a summary of a plurality of responses to the event by a plurality of viewers; and
a processor operable for accessing the database, analyzing the plurality of responses to the event by the plurality of viewers to determine the summary, and communicating the subsequent audio/video cue. - View Dependent Claims (23, 24)
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Specification