System and method for enabling publishers to select preferred types of electronic documents

• US 20050267799A1
• Filed: 05/10/2004
• Published: 12/01/2005
• Est. Priority Date: 05/10/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Jindal, Deepak, Ranganath, Rama, Rajaram, Gokul, Chan, Wesley
• Application Number:
  US10/841,828
• Publication Number:
  US 20050267799A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system and method for providing preferred types of electronic documents. The system enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system, receiving a request for at least one electronic document from the provider, the request including one or more content-based criteria, selecting one or more electronic documents based on the at least one preference and the one or more content-based criteria, and enabling the provider to publish the preferred types of electronic documents.

Claims

1. A method comprising:

enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system;

receiving a request for at least one electronic document from the provider, the request being associated with one or more content-based criteria; and

selecting one or more electronic documents for publication by the provider based on the at least one preference and the one or more content-based criteria.

2. The method of claim 1, further comprising:

enabling the provider to publish types of electronic documents consistent with the provider'"'"'s preference.

3. The method of claim 1, further comprising:

delivering at least one selected document to the provider.

4. The method of claim 1, wherein one preferred type of electronic document is an image advertisement.

5. The method of claim 1, wherein one preferred type of electronic document is an audio file.

6. The method of claim 1, wherein one preferred type of electronic document is a flash file.

7. The method of claim 1, further comprising:

receiving one or more override codes with the request, overriding preferences and using that code to determine the electronic documents to select.

8. The method of claim 7, wherein the override code changes electronic document types preferred for that request.

9. The method of claim 7, wherein the override code indicates additional preferences for that request.

10. The method of claim 1 wherein an electronic document comprises an Internet advertisement.

11. The method of claim 1, further comprising:

receiving advertisements from advertisers and associating them with content subjects for selection based on content requests.

12. The method of claim 1 further comprising:

enabling an advertiser to provide a plurality of types of advertisements and indicate which should be made available for publication by providers.

13. A computer-readable medium encoded with computer program code to provide preferred types of electronic documents to providers, the program code effective to perform the following:

enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system;

receiving a request for at least one electronic document from the provider, the request including one or more content-based criteria;

selecting one or more electronic documents based on the at least one preference and the one or more content-based criteria; and

enabling the provider to publish the preferred types of electronic documents.

14. A system comprising:

preference receiving means for receiving from a provider of electronic documents at least one preference regarding one or more types of electronic documents for the provider to receive and publish;

request receiving means for receiving a request for at least one electronic document from the provider, the request including one or more content-based criteria; and

delivery means for delivering at least one electronic document to the provider based on the at least one preference and the one or more content-based criteria.

15. A system comprising:

receiving means for receiving provider'"'"'s one or more preferences for types of electronic documents;

storage means for storing the provider'"'"'s one or more preferences.

selection input means for selecting electronic documents for delivery to the provider based upon the provider'"'"'s preferences and one or more content-based criteria; and

delivery means for delivering selected electronic documents to the provider.

16. A system comprising:

a preference receiving device that receives one or more preferences for a provider related to types of electronic documents to be delivered to that provider;

a storage device that stores the provider'"'"'s one or more preferences;

a document selection device that selects electronic documents for delivery based upon the one or more preferences related to the types of documents and one or more content-based criteria; and

a document delivery device that delivers electronic documents along with code for publishing the electronic documents.

17. A method comprising:

receiving a request for at least one electronic document from a provider of electronic documents and at least one content-based criteria;

selecting electronic documents based on the provider'"'"'s pre-selected preferences and the at least one content-based criteria; and

enabling the provider to publish the preferred types of documents.

18. The method of claim 17, wherein the preferred type of electronic document is an image advertisement.

19. The method of claim 17, wherein the preferred type of electronic document is an audio file.

20. The method of claim 17, wherein the preferred type of electronic document is a flash file.

21. A method comprising:

enabling an electronic advertisement provider to indicate to a centralized electronic advertisement distribution system at least one preference regarding one or more types of electronic advertisements that electronic advertisement provider is to receive for publication through channels controlled by that electronic advertisement provider, the one or more types including a text-based electronic advertisement and an image-based electronic advertisement;

receiving a request for at least one advertisement, the request including one or more content-based criteria about which the advertisement is to be related;

selecting one or more electronic advertisements based on the at least one preference related to the type of electronic advertisement and based on the content-based criteria; and

delivering one or more electronic advertisements to the provider for publication by the provider in electronic documents.