Advertising management structure and method for correlating campaigns with consumer interest
First Claim
1. A marketing management structure for determining consumer interest, comprising:
- a computer system including a processor, a program, a database and a network communication interface;
wherein the database is configured to store records including advertising campaigns and customer records;
wherein the program includes a comparison engine configured to access the database and to determine the success of an advertising campaign in a particular market segment; and
wherein the processor is configured to execute the program and determine consumer interest for a particular campaign.
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Accused Products
Abstract
An advertising management structure for determining consumer interest a computer system including a processor, a program, a database and a network communication interface. The database is configured to store records including advertising campaigns and customer records. The program includes a comparison engine configured to access the database and to determine the success of an advertising campaign in a particular market segment. The processor is configured to execute the program and determine consumer interest for a particular campaign. In one aspect, the processor is configured to suggest improvements to the advertising campaign and future campaigns can incorporate the suggestions. In another aspect, the processor is configured to determine a return on investment for the campaign. Advantages of the invention include the ability to collect information regarding advertising campaigns and to use that information to develop a return on investment.
88 Citations
22 Claims
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1. A marketing management structure for determining consumer interest, comprising:
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a computer system including a processor, a program, a database and a network communication interface;
wherein the database is configured to store records including advertising campaigns and customer records;
wherein the program includes a comparison engine configured to access the database and to determine the success of an advertising campaign in a particular market segment; and
wherein the processor is configured to execute the program and determine consumer interest for a particular campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of managing a marketing campaign to determine consumer interest using a computer system including a processor, a program, a database and a network communication interface, comprising the steps of:
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storing records including advertising campaigns and customer records in the database;
accessing the database to determine the success of an advertising campaign in a particular market segment; and
executing the program and determine consumer interest for a particular campaign. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification