System and method for automated mapping of items to documents
First Claim
1. A system for mapping an item to a document, the system comprising:
- a server configured to receive a document and to determine a content of said document;
a mapping module in communication with the server and operative to correlate a key term to the content; and
an item database, in communication with the server, configured to store items;
wherein the server is configured to receive a key term correlated to the content from the mapping module, obtain an item from the item database based at least in part on the key term mapped to the content and to map the item to the document.
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Accused Products
Abstract
The present invention provides methods and systems for automated mapping of advertisements to web pages. It provides the ability to provide target advertising and it provides the ability to sell key terms related to a particular advertisement. The invention also provides the ability to suggest key terms to potential purchasers based upon a content of the advertisement or based upon some other related information provided by the purchaser. The present invention also provides the ability to map the advertisements based on categories of semantically unrelated words and phrases. The method for mapping the advertisement to the web page includes analyzing the web page to determine its content. The content is then compared to a list of key terms. If the comparison results in a match and the match includes a key term, which has been purchased by an advertiser, that advertiser'"'"'s advertisement may be mapped to the web page.
181 Citations
24 Claims
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1. A system for mapping an item to a document, the system comprising:
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a server configured to receive a document and to determine a content of said document;
a mapping module in communication with the server and operative to correlate a key term to the content; and
an item database, in communication with the server, configured to store items;
wherein the server is configured to receive a key term correlated to the content from the mapping module, obtain an item from the item database based at least in part on the key term mapped to the content and to map the item to the document. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of mapping an item to a document, the method comprising:
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receiving a document;
analyzing the document to determine a content of the document;
comparing said content with a set of key terms;
correlating an item to at least one of the key terms in the set of key terms;
mapping said item to said document based on the results of the comparison including a match between said content and said at least one key term. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of mapping an item to a document, the method comprising:
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receiving a document;
analyzing the document to create a document feature vector;
and comparing said document feature vector with a set of key terms and related key term feature vectors. - View Dependent Claims (22, 23)
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24. A system for mapping an item to a document, the system comprising:
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means for receiving a document and a determining a content of said document;
means, in communication with the means for receiving, for correlating a key term to the content; and
an item database, in communication with the means for receiving, configured to store items;
wherein the means for receiving is configured to receive a key term correlated to the content from the means for correlating, obtain an item from the item database based at least in part on the key term correlated to the content and to map the item to the document.
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Specification