Creating customer bonus rule

• US 20050273386A1
• Filed: 06/04/2004
• Published: 12/08/2005
• Est. Priority Date: 06/04/2004
• Status: Abandoned Application

• Current Assignee: SAP AG (SAP SE)
• Original Assignee: SAP AG (SAP SE)
• Inventors: Weidner, Jens
• Application Number:
  US10/861,759
• Publication Number:
  US 20050273386A1
• Time in Patent Office: Days
• US Class Current: 705/14.350
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

A method of creating a customer bonus rule to be applied during a marketing campaign may comprise receiving first information in a marketing campaign design tool. The first information may define a marketing campaign that can be performed in a computer system. Foreseen customer responses to the defined marketing campaign may include a predefined customer transaction. The method comprises receiving second information in the marketing campaign design tool. The second information may define a customer bonus rule that instructs the computer system to award a customer bonus upon detecting the predefined customer transaction during the defined marketing campaign. The method may comprise storing the defined customer bonus rule in the computer system such that the defined customer bonus rule can be applied during the defined marketing campaign.

Claims

1. A method of creating a customer bonus rule to be applied during a marketing campaign, the method comprising:

receiving first information in a marketing campaign design tool, the first information defining a marketing campaign that can be performed in a computer system, foreseen customer responses to the defined marketing campaign including a predefined customer transaction;

receiving second information in the marketing campaign design tool, the second information defining a customer bonus rule that instructs the computer system to award a customer bonus upon detecting the predefined customer transaction during the defined marketing campaign; and

storing the defined customer bonus rule in the computer system such that the defined customer bonus rule can be applied during the defined marketing campaign.

2. The method of claim 1, wherein the computer system includes several customer bonus rules, and wherein the several customer bonus rules are applied as the computer system detects customer transactions.

3. The method of claim 2, wherein the defined customer bonus rule is created to update the several customer bonus rules, and wherein the defined customer bonus rule can be applied upon being stored in the computer system.

4. The method of claim 1, wherein the predefined customer transaction is one that causes a condition to be met, the condition being specified by the defined customer bonus rule.

5. The method of claim 1, further comprising associating a vendor with the defined customer bonus rule.

6. The method of claim 5, wherein the predefined customer transaction includes a vendor identifier, further comprising determining whether the vendor identifier matches the associated vendor.

7. The method of claim 1, wherein the computer system receives customer transactions in a data repository, further comprising detecting the predefined customer transaction in the data repository.

8. The method of claim 7, further comprising storing the customer bonus in the data repository upon detecting the predefined customer transaction.

9. The method of claim 8, wherein the marketing campaign design tool exists in a design computer system, further comprising transferring the stored customer bonus to the design computer system.

10. The method of claim 9, further comprising adding the stored customer bonus to any existing customer bonus stored in the design computer system for a total customer bonus, and storing the total customer bonus in the design computer system.

11. The method of claim 10, further comprising determining, in the design computer system, whether the total customer bonus meets a condition.

12. The method of claim 11, further comprising causing the marketing campaign design tool to launch a response campaign if the total customer bonus meets the condition.

13. The method of claim 8, wherein the data repository includes a rule object for the defined customer bonus rule, a transaction object for the predefined customer transaction, and a bonus object for the stored customer bonus.

14. The method of claim 13, wherein the computer system accesses the rule object upon detecting the transaction object and creates the bonus object.

15. The method of claim 13, wherein the marketing campaign design tool exists in a design computer system that includes a vendor object associated with the defined customer bonus rule.

16. The method of claim 15, wherein the transaction object includes a vendor identifier, further comprising determining whether the vendor identifier matches the associated vendor object.

17. The method of claim 13, further comprising associating a marketing campaign identifier for the defined marketing campaign with the bonus object.

18. The method of claim 17, wherein the data repository includes several bonus objects associated with the marketing campaign identifier, further comprising accessing the several bonus objects to determine a total bonus for the marketing campaign.

19. The method of claim 1, further comprising applying a time limit for the defined marketing campaign as a validity period for the defined customer bonus rule.

20. A computer program product tangibly embodied in an information carrier, the computer program product including instructions that, when executed, cause a processor to perform operations comprising:

receive first information in a marketing campaign design tool, the first information defining a marketing campaign that can be performed in a computer system, foreseen customer responses to the defined marketing campaign including a predefined customer transaction;

receive second information in the marketing campaign design tool, the second information defining a customer bonus rule that instructs the computer system to award a customer bonus upon detecting the predefined customer transaction during the defined marketing campaign; and

store the defined customer bonus rule in the computer system such that the defined customer bonus rule can be applied during the defined marketing campaign.

21. A computer-based marketing campaign design tool comprising:

a marketing campaign creation module for defining a marketing campaign that can be performed in a computer system, foreseen customer responses to the defined marketing campaign including a predefined customer transaction; and

a customer bonus rule creation module for defining a customer bonus rule that instructs the computer system to award a customer bonus upon detecting the predefined customer transaction during the defined marketing campaign.

22. The computer-based marketing campaign tool of claim 21, wherein the marketing campaign and the customer bonus rule are created using the computer-based marketing campaign tool.

23. The computer-based marketing campaign tool of claim 21, wherein a vendor can be associated with the defined marketing campaign and wherein the defined customer bonus rule further instructs the computer system to determine whether the detected predefined customer transaction includes a vendor identifier that matches the associated vendor.

24. The computer-based marketing campaign tool of claim 21, wherein the defined customer rule further instructs the computer system to associate with the customer bonus a marketing campaign identifier for the defined marketing campaign.

25. The computer-based marketing campaign tool of claim 21, configured to receive the awarded customer bonus from the computer system and to launch a response campaign if the customer bonus meets a condition.