System for placement of content on electronic billboard displays
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Accused Products
Abstract
Commercial advertisers, such as consumer product companies and the advertising agents that represent them, directly access a network of thousands of large, high resolution electronic displays located in high traffic areas and directly send their own advertisements electronically to the network to be displayed at locations and times selected by the advertisers.
110 Citations
32 Claims
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1-12. -12. (canceled)
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13. A system providing commercial advertisers the opportunity to place video or still image advertisements at selected locations on a network of multiple electronic displays, the system comprising:
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a network comprising a plurality of electronic displays located in traffic areas;
at least one central information processing station comprising;
a scheduling module configured for advertising customers of the system to review a schedule of one or both of times and electronic display locations that are available for placement of advertisements, wherein the scheduling module is further configured to receive an order to purchase placement of advertising content on selected electronic displays of the plurality of electronic displays, a receiving module configured to receive customer advertising content, and a distribution module configured to distribute the advertising content received from the customer to the selected electronic displays;
wherein the scheduling module is further configured to direct each selected electronic display to display the customer'"'"'s advertising content in accordance with the order. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. A method of providing video or still image advertisements at selected locations on a network of multiple electronic displays that are located in traffic areas, the method comprising:
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providing advertising customers of the system the opportunity to order display of advertising content at selected electronic display locations;
transmitting customer advertising content to the selected electronic display locations; and
driving the electronic display at each selected location to display the customer'"'"'s advertising content in accordance with the order. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A system providing commercial advertisers the opportunity to place video or still image advertisements at selected locations on a network of multiple electronic displays, the system comprising:
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means for providing advertising customers of the system the opportunity to order display of advertising content at selected electronic display locations;
means for transmitting customer advertising content to the selected electronic display locations; and
means for driving the electronic display at each selected location to display the customer'"'"'s advertising content in accordance with the order. - View Dependent Claims (29, 30, 31, 32)
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Specification