Gathering data concerning publication usage
First Claim
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1. A method of gathering data concerning usage of a publication and usage of media, comprising:
- producing first data in a portable monitor carried on the person of a respondent representing usage of a publication; and
producing second data in the portable monitor representing usage of media.
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Abstract
Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.
104 Citations
4 Claims
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1. A method of gathering data concerning usage of a publication and usage of media, comprising:
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producing first data in a portable monitor carried on the person of a respondent representing usage of a publication; and
producing second data in the portable monitor representing usage of media. - View Dependent Claims (2, 3)
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4. A system for gathering data concerning usage of a publication and of media by means of a portable monitor carried on the a person of a respondent, comprising an enclosure having a size adapted to be carried on the person of a respondent, a first data collector carried by the enclosure and operative to collect data representing usage of a publication, and a second data collector carried by the enclosure and operative to collect data representing usage of media.
Specification