Methods and systems for marketing indoor advertising
First Claim
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1. A method for providing indoor restroom advertising in connection with a scheduled event, the method comprising:
- establishing an event advertisement engagement with an event operator of an event facility in order to obtain permission to market the indoor restroom advertising in connection with the scheduled event;
receiving a set of event exhibitor identifiers for event exhibitors participating in the scheduled event;
providing information regarding the indoor restroom advertising to the event exhibitors;
receiving requests to purchase targeted indoor restroom advertising from the event exhibitors for at least a portion of the scheduled event; and
providing the targeted indoor restroom advertising during the specified portions of the scheduled event in restrooms at the event facility.
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Abstract
Advertising marketing methods and systems are disclosed, whereby the provision of advertising content and optional advertising success correlation data is marketed to exhibitors who are exhibiting and targeting attendees at an arbitrary event.
17 Citations
17 Claims
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1. A method for providing indoor restroom advertising in connection with a scheduled event, the method comprising:
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establishing an event advertisement engagement with an event operator of an event facility in order to obtain permission to market the indoor restroom advertising in connection with the scheduled event;
receiving a set of event exhibitor identifiers for event exhibitors participating in the scheduled event;
providing information regarding the indoor restroom advertising to the event exhibitors;
receiving requests to purchase targeted indoor restroom advertising from the event exhibitors for at least a portion of the scheduled event; and
providing the targeted indoor restroom advertising during the specified portions of the scheduled event in restrooms at the event facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An automated system for marketing and providing indoor restroom advertising in connection with a scheduled event at an event facility, the method comprising:
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means for receiving purchase requests from a set of event exhibitors for indoor restroom advertising;
means for selectively receiving a set of event exhibitor identifiers and a corresponding set of advertising content identifiers, the event exhibitor identifiers associated with the set of event exhibitors, the selectively receiving based on the purchasing requests;
means for generating outputs correlating the set of event exhibitor identifiers, and the advertising content identifiers with event restroom space identifiers to facilitate provision of advertising content within restrooms within the event facility. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A method for providing indoor restroom advertising in connection with a scheduled event at an event facility, the method comprising:
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receiving and storing past advertising success information based on information obtained from attendees of past events during a period when past indoor restroom advertising was being displayed in restrooms of past event facilities;
receiving a set of event exhibitor identifiers and a set of event exhibitor descriptors for event exhibitors participating in the scheduled event;
providing information regarding the indoor restroom advertising to the event exhibitors including information derived from the advertising success information;
receiving requests to purchase targeted indoor restroom advertising from the event exhibitors for at least a portion of the scheduled event; and
determining pricing for the targeted indoor restroom advertising based upon the event exhibitor descriptors and the advertising success information.
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Specification