System and method of promoting copy-managed digital content
First Claim
1. A digital source of content, comprising:
- a portable digital storage media;
a digital work that is encoded in a digital format on said portable digital storage media;
an executable copy management program on said storage media that is constructed and arranged to be executed by a personal computer; and
advertising content on said storage medium that is configured to be accessed by said executable copy management program and displayed by a personal computer.
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Accused Products
Abstract
A digital source of content such as a music album includes a storage media, which could be an optical disc such as the popular compact disc (CD) format for music albums or the digital versatile disc (DVD) format that is commonly used for consumer movie releases, and a digital work that is encoded in a digital format on the storage media. Information is advantageously encoded onto the storage media as well for enabling a copy management program on a personal computer to obtain advertising content that will be displayed on the personal computer. This information preferably includes a virtual address from which the advertising content may be retrieved, which could be a location on the storage media itself or an Internet address. The storage media further preferably includes an executable program for installing software on to the personal computer that may be used to play the digital work, monitor and report information that is relevant to the display of the advertising content to operators of the personal computer, and provide additional functionality such as copy management protection for the digital work.
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Citations
81 Claims
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1. A digital source of content, comprising:
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a portable digital storage media;
a digital work that is encoded in a digital format on said portable digital storage media;
an executable copy management program on said storage media that is constructed and arranged to be executed by a personal computer; and
advertising content on said storage medium that is configured to be accessed by said executable copy management program and displayed by a personal computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A digital source of content, comprising:
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a portable digital storage media a digital work that is encoded in a digital format on said storage media; and
information encoded on said storage media for enabling a copy management program on a personal computer to obtain advertising content to be displayed by the personal computer. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of operating a personal computer, comprising:
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accessing a work that is encoded in a digital format on a portable digital storage media with said personal computer;
obtaining identification information from said portable digital storage media about the digital work;
obtaining a virtual address from said portable digital storage media where advertising content may be obtained;
retrieving the advertising content from the virtual address; and
displaying the advertising content on the personal computer. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26)
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27. A method of doing business, comprising:
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making a plurality of digital recordations of content, each of which includes a digital work encoded in a digital format on a storage media, said step of making digital recordations of content comprising encoding information on each of said storage media that is indicative of a virtual address from which advertising content to a user of electronic device; and
providing a copy management program on said storage media that is constructed and arranged to present the advertising content to a use of an electronic device; and
distributing the digital recordations of content to consumers. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A method of doing business, comprising:
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providing digital recordation of content that has a digital work and advertising content encoded in a digital format on a storage media, and has additional information encoded on said storage media that is indicative of a virtual address, such that an electronic device connected to such storage media can obtain advertising content on said storage media, as well as from a web or internet site associated with the virtual address;
collecting data that relates to display of the advertising content to at least one user of the electronic device; and
transmitting said collected data to an Internet server. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A method of marketing a creative work, comprising steps of:
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uploading advertising content relating to the creative work on an Internet web server;
recording the creative work in digital format on a digital media;
recording a copy management program on the digital media;
distributing the digital media to a consumer; and
updating the advertising content on the Internet web server. - View Dependent Claims (52, 53, 54)
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55. A method of marketing copy management technology, comprising steps of:
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operating an Internet web server;
receiving content pertaining to creative work via the Internet;
receiving advertising content pertaining to the creative work via the Internet; and
generating an image for a digital media distribution that includes said creative work, a virtual address of an advertising Internet web server and a copy management program. - View Dependent Claims (56, 57, 58, 59, 60, 61)
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62. A digital source of content, comprising:
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a portable digital storage media, a digital work that is encoded in a Red Book digital format on said portable digital storage media;
an executable copy management program on said storage media that is constructed and arranged to be executed by a personal computer; and
advertising content on said storage medium that is configured to be accessed by said executable copy management program and displayed by the personal computer. - View Dependent Claims (63, 64, 65, 66, 67, 68, 69)
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70. A digital source of content, comprising:
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a portable digital storage media a digital work that is encoded in a Red Book digital format on said storage media; and
information encoded on said storage media for enabling a copy management program on a personal computer to obtain advertising content to be displayed by the personal computer. - View Dependent Claims (71, 72, 73, 74, 75, 76, 77)
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78. A digital source of content comprising:
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a portable digital storage media;
a digital work that is encoded in a digit format on said portable digital storage media;
a virtual address encoded on said storage media for enabling a copy management program on a personal computer to obtain advertising content from an internet server; and
an identifier encoded on said portable digital storage media that causes specific advertising content to be available from the internet server. - View Dependent Claims (79, 80)
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81. A method of operating a personal computer, comprising:
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accessing a work that is encoded in a digital format on a portable digital storage media with the personal computer;
obtaining identification information from the portable digital storage media about the digital work;
obtaining a virtual address from the portable digital storage media wherein said virtual address is an Internet address from which advertising content may be obtained;
obtaining the advertising content from the virtual address wherein the identification information is transmitted to the Internet website to determine the specific advertising content which can be obtained; and
displaying the advertising content on the personal computer.
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Specification