Removable data storage medium and associated marketing interface
First Claim
1. A portable peripheral memory storage device (device) capable of being connected to and removed from a computer or other electronic devices carrying Windows or other operating system, said device containing memory, a processor, a means of connecting to the computer, and an executable, self-launching computer program;
- capable of changing registry settings of the operating system to redirect the storage location for cached and other data resulting from Internet browsing;
redirected, cached data going onto the memory storage device instead of onto the computer hard drive; and
the memory device operating automatically when it is connected to the computer and automatically restoring the registry when the device is properly disconnected from the computer.”
2 Assignments
0 Petitions
Accused Products
Abstract
The present invention is a portable storage device containing proprietary software that protects personal identifiable information by redirecting cached data generated from Internet browsing and computer activities such as: history, cookies, favorites, emails, and passwords, from a computer hard drive onto the removable storage device. The present invention also incorporates a Web-based marketing and advertising communication application, to offer a marketing tool that allows instantaneous customization of advertisements based on a computer user'"'"'s preferences. The present invention also allows use of the portable storage device while shopping by coupling a radio frequency identification chip with the portable storage device, and installing transceivers in stores for identifying the device and its user.
-
Citations
20 Claims
-
1. A portable peripheral memory storage device (device) capable of being connected to and removed from a computer or other electronic devices carrying Windows or other operating system, said device containing memory, a processor, a means of connecting to the computer, and an executable, self-launching computer program;
-
capable of changing registry settings of the operating system to redirect the storage location for cached and other data resulting from Internet browsing;
redirected, cached data going onto the memory storage device instead of onto the computer hard drive; and
the memory device operating automatically when it is connected to the computer and automatically restoring the registry when the device is properly disconnected from the computer.” - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
2. A memory storage device associated interface (interface), wherein;
-
a secure web portal accessed by the device allows secure, private communication between a user and a provider of the memory storage;
a secure web portal accessed by the device encrypts data flowing between a user and the Internet to keep the identity of browsed pages and related information secret; and
the interface, in combination with the device, protects personal information for the user and allows a secure marketing communication channel with a sponsor and/or merchant in order to prevent fraud, ID theft, account hijacking, phishing and other unauthorized hacker activities. - View Dependent Claims (13, 14, 15, 16)
-
- 3. A business marketing and user authentication method (method) using the device and interface, wherein the device is distributed for free as a give-away, included in other promotional offers, or otherwise distributed via mass market and mass volume, through corporations with large databases of consumers, to build symbiotic user/sponsor/merchant relationships based on the inherent privacy and security of transactions conducted through the device and interface.
Specification