Subscriber selected advertisement display and scheduling
First Claim
1. A method of providing at least one targeted advertisement over a transmission medium to subscribers in a video network, the method comprising:
- (a) creating a plurality of groups for targeting advertisements, each group being associated with one or more target markets;
(b) assigning subscribers to at least one of the groups, wherein the assignment to the at least one of the groups is based at least partially on subscriber interactions with the video network;
(c) associating at least one targeted advertisement with each of the groups;
(d) selecting at least one targeted advertisement for delivery to the subscribers by matching the group associated with the at least one targeted advertisement to the respective groups to which the subscribers have been assigned;
(e) transmitting the at least one targeted advertisement to the subscribers over the transmission medium at an advertisement transmission bit rate to the subscribers;
(f) storing the at least one targeted advertisement;
(g) presenting the subscribers with an advertisement list containing the at least one targeted advertisement;
(h) receiving, from the subscribers, requests for presentation of the at least one targeted advertisement;
(i) presenting the at least one targeted advertisement to the subscribers; and
(j) monitoring the presentation requests for the at least one targeted advertisement, wherein the monitoring forms part of the subscriber interactions used in assigning subscribers to the at least one of the groups.
3 Assignments
0 Petitions
Accused Products
Abstract
A subscriber selected ad display and scheduling system which allows subscribers to request any one of a plurality of advertisements they wish to view from a library of advertisements stored at the set-top box. Generally, the set-top box stores a plurality of advertisements that have been targeted to the subscriber. Two different embodiments are provided. In one embodiment, the subscriber may view different available advertisements via an advertisement guide, and select one or more advertisements wherein upon selection, the contents of the selected advertisements are immediately displayed at the subscriber display. Alternatively, the subscriber may select one or more advertisements from a list of advertisements with the help of an advertisement guide. In this embodiment, the selected advertisements are scheduled for displays, i.e., as soon as the next avail (advertisement opportunity) is identified, the next selected advertisement is inserted in the avail.
-
Citations
8 Claims
-
1. A method of providing at least one targeted advertisement over a transmission medium to subscribers in a video network, the method comprising:
-
(a) creating a plurality of groups for targeting advertisements, each group being associated with one or more target markets;
(b) assigning subscribers to at least one of the groups, wherein the assignment to the at least one of the groups is based at least partially on subscriber interactions with the video network;
(c) associating at least one targeted advertisement with each of the groups;
(d) selecting at least one targeted advertisement for delivery to the subscribers by matching the group associated with the at least one targeted advertisement to the respective groups to which the subscribers have been assigned;
(e) transmitting the at least one targeted advertisement to the subscribers over the transmission medium at an advertisement transmission bit rate to the subscribers;
(f) storing the at least one targeted advertisement;
(g) presenting the subscribers with an advertisement list containing the at least one targeted advertisement;
(h) receiving, from the subscribers, requests for presentation of the at least one targeted advertisement;
(i) presenting the at least one targeted advertisement to the subscribers; and
(j) monitoring the presentation requests for the at least one targeted advertisement, wherein the monitoring forms part of the subscriber interactions used in assigning subscribers to the at least one of the groups. - View Dependent Claims (2)
-
-
3. The method of claim 64 wherein the subscribers are assigned to the at least one of the groups based on a combination of consumer data and subscriber characterization data.
-
4. A method of providing at least one targeted advertisement over a transmission medium to subscribers in a video network, the method comprising:
-
(a) creating a plurality of groups for targeting advertisements, each group being associated with one or more target markets;
(b) assigning subscribers to at least one of the groups, wherein the assignment to the at least one of the groups is based at least partially on subscriber interactions with the video network;
(c) associating at least one targeted advertisement with each of the groups;
(d) selecting at least one targeted advertisement for delivery to the subscribers by matching the group associated with the at least one targeted advertisement to the respective groups to which the subscribers have been assigned;
(e) transmitting the at least one targeted advertisement to the subscribers over the transmission medium at an advertisement transmission bit rate to the subscribers;
(f) storing the at least one targeted advertisement;
(g) transmitting program content to the subscribers over the transmission medium in a program delivery stream at a program content transmission bit rate;
(h) transmitting the at least one targeted advertisement over the transmission medium at an advertisement transmission bit rate to the subscribers, wherein the at least one targeted advertisement is transmitted in advance of being presented to the subscribers and is transmitted simultaneous with the transmission of the program content;
(i) presenting the subscribers with an advertisement list containing the at least one targeted advertisement;
(j) receiving, from the subscribers, requests for presentation of the at least one targeted advertisement;
(k) presenting the at least one targeted advertisement to the subscribers; and
(l) monitoring the presentation requests for the at least one targeted advertisement, wherein the monitoring forms part of the subscriber interactions used in assigning subscribers to the at least one of the groups. - View Dependent Claims (5, 6, 7, 8)
-
Specification