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Broadcast response system

  • US 20050287972A1
  • Filed: 08/12/2005
  • Published: 12/29/2005
  • Est. Priority Date: 09/13/2000
  • Status: Active Grant
First Claim
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1. A response authentication system for processing requests sent in response to a data stream embedded within a broadcast radio signal, comprising:

  • a database that contains customer information;

    a database that correlates a data stream identifier code with a location of the data stream on a communications network;

    a server that correlates the receipt of a request for a specified data stream with information contained in the data stream location database, the request generated by user response to the broadcast radio signal having a program portion and a data portion, said data portion identifying said program portion; and

    an order fulfillment server that receives communication of customer information.

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