Broadcast response system
First Claim
1. A response authentication system for processing requests sent in response to a data stream embedded within a broadcast radio signal, comprising:
- a database that contains customer information;
a database that correlates a data stream identifier code with a location of the data stream on a communications network;
a server that correlates the receipt of a request for a specified data stream with information contained in the data stream location database, the request generated by user response to the broadcast radio signal having a program portion and a data portion, said data portion identifying said program portion; and
an order fulfillment server that receives communication of customer information.
1 Assignment
0 Petitions
Accused Products
Abstract
A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.
-
Citations
3 Claims
-
1. A response authentication system for processing requests sent in response to a data stream embedded within a broadcast radio signal, comprising:
-
a database that contains customer information;
a database that correlates a data stream identifier code with a location of the data stream on a communications network;
a server that correlates the receipt of a request for a specified data stream with information contained in the data stream location database, the request generated by user response to the broadcast radio signal having a program portion and a data portion, said data portion identifying said program portion; and
an order fulfillment server that receives communication of customer information. - View Dependent Claims (2, 3)
-
Specification